Human resources are the main capital to achieve company’s goals in hospitality industry. One important thing that company should consider in maintaining employee performance is a job satisfaction. Employee that does not have a job satisfaction while working will gradually decrease the employee performance. Many factors influence job satisfaction one of them is work life balance. The low work life balance resulted a low job satisfaction. This research aims at investigating the influence of work life balance on employee job satisfaction to housekeeping employee at Renaissance Bali Uluwatu Resort & Spa. Respondents in this research were 35 housekeeping employees with saturated sampling. The data collection was done by distributing the questionnaire using a Likert scale that use 5 points to measure 30 item statements. The data analysis techniques used was simple linear regression, t-test, and determination coefficient test which was assisted by SPSS version 23 for Windows. The results of this research indicated that work life balance (X) partially has a positive and significant effect on housekeeping employee job satisfaction (Y) at Renaissance Bali Uluwatu Resort & Spa with a value of tcount > ttable = 9,840 > 2,032. Work life balance contributes to influence Employee job satisfaction of 74,6% in strong catagories, while the remaining 25,4% is influenced by other factors outside of this research. This research is expected to be used as a consideration to pay more attention of employee work life balance to increase employee job satisfaction.
This study aims to determine the effect of transactional leadership style and motivation on employee performance at Hotel Vila Lumbung. Quantitative descriptive research is this type of research. The sampling technique in this study was saturated sampling, because the total population and number of samples in this study were the same, namely 38 employees of Hotel Vila Lumbung. Data collection techniques by distributing questionnaires with the analysis technique of multiple linear regression methods. The transactional leadership style in this study has a significant effect on employee performance at Hotel Vila Lumbung, because the transactional leadership style is used by Hotel Vila Lumbung to achieve goals efficiently, by motivating their subordinates to carry out tasks related to work results and giving awards. . Motivation in this study has a significant effect on employee performance at Hotel Vila Lumbung, because work motivation includes providing attractive career paths or promotions for employees which will affect high employee performance. Leaders at Hotel Vila Lumbung are expected to be able to guide, educate, protect and delight so that their employees can be happy and follow what their superiors order. Hotel Vila Lumbung needs to pay attention to work motivation so that work performance is higher. Keywords: Transactional Leadership Style, Motivation, Employee Performance
Abstrak Ketatnya persaingan yang terjadi dan mulai terdisrupsinya pasar Offline Travel Agent oleh Online Travel Agent menuntut pihak manajemen hotel mempertimbangkan secara selektif saluran distribusi mana yang harus dimaksimalkan guna meraih kinerja pendapatan kamar yang baik melalui Revenue per Available Room. Penelitian ini bertujuan untuk mengetahui dan mengkaji bagaimana pengaruh penjualan kamar melalui saluran distribsui Offline Travel Agent dan Online Travel Agent secara parsial maupun simultan terhadap Revenue per Available Room. Hasil penelitian secara parsial dan simultan menunjukan bahwa saluran distribusi Offline Travel Agent dan Online Travel Agent berpengaruh positif (searah) dan signifikan terhadap Revenue per Available Room (RevPar). Hasil analisis koefisien determinasi menunjukkan bahwa nilai R2 para variabel saluran distribusi Offline Travel Agent sebesar 0,765 atau jika diinterpretasikan sebesar 76,5% dengan kontribusi yang kuat. Pada salurah distribusi Online Travel Agent nilai R2 sebesar 0,836 atau sebesar 83,6% dengan kontribusi yang sangat kuat. Sementara secara simultan nilai R2 sebesar 0,865 menunjukkan bahwa 86,5% variabel Revenue per Available Room dapat dijelaskan melalui kedua variabel bebas tersebut, sedangkan sisanya sebesar 13,5% dijelaskan oleh variabel lain diluar variabel penelitian. Sebagai kesimpulannya saluran distribusi Offline Travel Agent dan Online Travel Agent memiliki pengaruh dan kontribusi terhadap Revenue per Available Room, namun pengaruh dan kontribusi lebih besar dihasilkan oleh saluran distribusi Online Travel Agent. Kata kunci: Saluran Distribusi, Offline Travel Agent, Online Travel Agent, dan Revenue per Available Room. Abstract The competition that occurs and the disruption of the Offline Travel Agent market by Online Travel Agents demanding the hotel management to consider selectively which distribution channels should be maximized in order to achieve good room revenue performance through Revenue per Available Room. This study aims to find out and examine how the influence of room sales through Offline Travel Agent and Online Travel Agent distribution channels partially or simultaneously to Revenue per Available Room (RevPar). The results of the partial and simultaneous research show that the Offline Travel Agent and Online Travel Agent distribution channels have a positive (unidirectional) and significant effect on Revenue per Available Room. The results of the coefficient of determination analysis show that the R2 value of the Offline Travel Agent distribution channel variable is 0.765 or if interpreted at 76.5% with a strong contribution. On the line of Online Travel Agent distribution R2 value is 0.836 or 83.6% with a very strong contribution. While simultaneously the R2 value of 0.865 shows that 86.5% of the Revenue variable per Available Room can be explained through the two independent variables, while the remaining 13.5% is explained by other variables outside the research variable. In conclusion, Offline Travel Agent and Online Travel Agent distribution channels have influence and contribution to Revenue per Available Room, but greater influence and contribution is generated by the Online Travel Agent distribution channel. Keywords: Distribution Channels, Offline Travel Agent, Online Travel Agent, and Revenue per Available Room.
Penurunan produktifitas bisnis pada semua sektor sebagai akibat pandemic covid-19 telah mendorong para pelaku bisnis untuk menetapkan berbagai strategi pengembangan bisnisnya. Kebijakan pembatasan aktivitas masyarakat diluar selama pandemic telah memberikan dampak negatif pada sektor bisnis kuliner dan salah satu industri yang terdampak yaitu The Mill Restaurant Bali. Ada banyak strategi yang dapat dilakukan untuk meningkatkan penjualan produk bisnis kuliner dan salah satunya yang banyak dibahas yaitu strategi price bundling. Oleh karena itu, studi ini dilakukan untuk mengetahui sejauh mana pengaruh sales promosi dengan cara price bundling terhadap keputusan pembelian pada masa pandemi covid 19 di Bali khususnya di The Mill Restaurant Bali. Metode analisis yang digunakan untuk menganalisis pengaruh variabel price bundling adalah dengan menggunakan analisis regresi linier sederhana dengan bantuan program statistik SPSS for windows versi 25. Hasil studi ini mengungkapkan bahwa terdapat pengaruh positif price bundling terhadap keputusan pembelian pelanggan di The Mill Restaurant. Selain itu, price bundling hanya memberikan kontribusi sebesar 22,5% mendorong keputusan pembelian pelanggan. artinya, masih ada factor lain yang dimungkinkan mendorong keputusan pembelian produk restoran oleh para konsumen. Studi ini memberikan implikasi penting bagi pelaku bisnis kuliner untuk menerapkan strategi price bundling dalam bisnis kulinernya.
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