This research aims to analyze the effect of e-service quality and e-trust on repurchase intention through e-satisfaction on e-commerce users which is thought to moderate the relationship between e-service quality, e-trust and repurchase intention.  The data used in this study are primary and secondary data.  Primary data comes from the results of distributing questionnaires to consumers who have used and made purchases in e-commerce within the last 3 months through Tokopedia e-commerce and live in Jabodetabek area.  As for secondary data using references from research journals that have been done previously.  The research sample was selected using a purposive sampling method with a non-random sampling technique so that a sample of 430 respondents was obtained.  Analysis of the data used to test the hypothesis using Structural Equation Modeling (SEM) based on variance, namely Partial Least Square (PLS) using SmartPLS software.  The results showed that E-service quality in e-commerce has a positive and significant influence on consumer E-satisfaction.  However, consumer E-trust in e-commerce has no effect on consumer E-satisfaction.  In addition, the results of research with a positive and significant influence were also found by consumer E-satisfaction on Repurchase intention in e-commerce.  The results of this study provide information that the better the quality of e-service from an e-commerce, the higher the consumer satisfaction (e-satisfaction), but the increase in e-satisfaction is not influenced by changes in consumer trust (e-trust).  However, the e-satisfaction perceived by consumers will affect the repurchase intention of these consumers towards e-commerce.Keywords : E-service quality; E-trust; Repurchase intention; E-satisfaction; E-commerce AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh e-service quality dan e-trust terhadap repurchase intention melalui e-eatisfaction pada pengguna e-commerce yang diduga dapat memoderasi hubungan antara e-service quality, e-trust dan repurchase intention. Data yang digunakan dalam penelitian ini merupakan data primer dan sekunder. Data primer bersumber dari hasil penyebaran kuesioner kepada konsumen yang telah menggunakan dan melakukan pembelian di e-commerce dalam kurun waktu 3 bulan terakhir melalui e-commerce Tokopedia dan tinggal di area Jabodetabek. Sedangkan untuk data sekunder menggunakan referensi dari jurnal penelitian yang telah dilakukan sebelumnya. Sampel penelitian dipilih menggunakan metode purposive sampling dengan teknik pengambilan non-random sampling sehingga diperoleh sampel sebanyak 430 responden. Analisis data yang digunakan untuk uji hipotesis adalah menggunakan Structural Equation Modeling (SEM) yang berbasis varians yaitu Partial Least Square (PLS) dengan menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa E-service quality pada e-commerce memiliki pengaruh yang positif dan signifikan terhadap E-satisfaction konsumen. Tetapi, E-trust konsumen pada e-commerce tidak memiliki pengaruh terhadap E-satisfaction konsumen. Selain itu, hasil penelitian dengan pengaruh yang positif dan signifikan juga didapati oleh E-satisfaction konsumen terhadap Repurchase intention di dalam e-commerce. Hasil penelitian ini memberikan informasi bahwa semakin baik kualitas e-service dari suatu e-commerce maka akan semakin tinggi kepuasan konsumen (e-satisfaction), tetapi peningkatan e-satisfaction ini tidak dipengaruhi oleh perubahan kepercayaan konsumen (e-trust). Namun, e-satisfaction yang dirasakan oleh konsumen akan mempengaruhi repurchase intention konsumen tersebut terhadap e-commerce.Kata Kunci : Kualitas layanan elektronik; kepercayaan elektronik; niat pembelian kembali; Kepuasan elektronik; Perdagangan elektronik

Objective: The objective of this paper is to explore the antecedents and consequents of student experience in higher education settings. Several variables such as co-creation value, social environment, physical environment and relational benefits are predicted as antecedents and consequents of student experience. Methodology: The authors proposed the conceptual framework to identify antecedents and consequents of student experience in higher education. Findings: Theoretically there is a possibility to create and the use of co creation in the higher education context to enhance student experience. The other factors should also be considered, such as physical environment (ambient, design and IT), social environment (Employee displayed emotion, and customer climate), and relational benefits. The findings suggest the necessary changes in how higher education institutions should be marketed with more focus on creating, communicating, and delivering value to enhance student experience. Value Added: The author’s perspective on antecedents and consequents of student experience is a new interesting theme in higher education marketing. The paper proposed a testable propositions regarding the antecedents and consequences of student experience.

The purpose of this study is to analyze the factors that shape the intent to buy green products and the results of social media marketing activities. This study uses a hypothesis test based on a data collection method using questionnaires distributed online to respondents. The sampling process used an unlikely sampling process, a subjective sampling process, and a targeted sampling process. The number of respondents to this survey was 220 who purchased green products through social media in the last six months. The result of this study is to analyze the factors that shape the intent to buy green products. Next, we will analyze the results of social media marketing activities. Based on the results of the hypothesis test, there are three (three) supported hypotheses and two (two) unsupported hypotheses. The advantage of this study is that business managers can understand the important role that social media activities play in business development. Business managers can also understand that a brand's customer experience impacts business development. Business managers can implement marketing strategies by increasing their brand value and ultimately understanding that green marketing strategies have a positive impact on their development.

Tujuan penelitian ini terletak pada eksplorasi bagaimana kredibilitas influencer dianggap oleh pengguna Instagram, dan efek yang mungkin ditimbulkan oleh influencer ini terhadap minat membeli. dalam hal ini adalah Instagram sebagai medium promosinya. Penelitian ini bertujuan untuk melihat pengaruh sumber kredibilitas influencer terhadap purchase intention melalui peran mediasi brand image. Teknik analisis data yang digunakan adalah Partial Least Square-Structural Equation modelling (PLS_SEM) dengan bantuan perangkat lunak Smart-PLS. Hasil pengolahan dan analisis menunjukkan bahwa ketiga sumber kredibilitas influencer (trustworthiness, expertise, dan attractiveness) berpengaruh terhadap brand image dan purchase intention. Demikian juga ditemukan bahwa brand image mampu memediasi pengaruh sumber kredibilitas influencer terhadap purchase intention.

<em>This study aim is to see the influence of economic openness, education level, and unemployment rate toward against income inequality at the provincial level in Indonesia.</em> <em>This study uses panel data regression analysis by using Eviews 8 analysis tools. The data used in this study is secondary data consisting of gini ratio, export/GDRB ratio, import/GDRB ratio, foreign direct investment/PDRB ratio, unemployment rate and average length of school, at 33 provinces in Indonesia in the period of 2007 to 2016. </em><em>The results obtained show that only the export ratio and unemployment rate have an effect on the level of inequality in Indonesia. The export ratio has a positive and significant effect, while the unemployment rate variable has a significant negative effect.</em>