Pengaruh Beauty Influencer Terhadap Purchase Intention Melalui Brand Image

Annisa, Raden Fani Mutiara; Yusran, Husna Leila

doi:10.37950/ijd.v4i3.285

Cited by 3 publications

(3 citation statements)

References 12 publications

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“…Ini diperkuat dengan penelitian mengenai kekuatan Blackpink sebagai Brand Ambassador yang mampu mendorong peningkatan band awareness oleh (Vinata & Kusumawati, 2021). Blackpink juga dianggap kredibel dan berpengaruh positif dalam penjualan online (Oktaviani & Zainurossalamia, 2021), bahkan terhadap target sasaran khusus komunitas Blackpink (Fransisca & Yoedtadi, 2022).…”

Section: Pendahuluanunclassified

Menganalisis Jaringan Sosial Penggemar Blackpink Saat Konser di Jakarta

Anggorosuryo,

Berto,

Sri eko

2024

JKP

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The phenomenon of digital fandom behavior that often occurs on social media is always interesting to analyze. Social network analysis is becoming increasingly used to research this phenomenon. Social media plays an important role in providing accurate data for analysis. Twitter is the social media most used in conducting social network analysis. Based on data released (We Are Social, 2022), Twitter is the seventh favorite social media out of 16 social media platforms in the world. In Indonesia itself, according to data (dataindonesia.id, 2023), 24 million of the world's 556 million Twitter users are Indonesian. This research will analyze Black Pink as an extraordinary phenomenon with a fanatical fandom, ahead of their concert in Jakarta 10-11 March 2023. The aim of this research is to conduct a social network analysis specifically on the hashtag BORNPINKinJAKARTA, and the role of social network analysis for each Twitter user account in their relationships. This research uses Digital Fandom Theory with the Descriptive Analysis method with free Netlytics tools. This research found that the hashtag #BORNPINKInJAKARTA was the hashtag most frequently posted by Black Pink fans, which then strengthened the digital fandom theory

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Section: Pendahuluanunclassified

Menganalisis Jaringan Sosial Penggemar Blackpink Saat Konser di Jakarta

Anggorosuryo,

Berto,

Sri eko

2024

JKP

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“…Following that, consumers evaluate the product or brand, with the results culminating in the formation of the intention or desire to make a purchase. At this point, consumers take the first step toward actualizing their intention by completing the purchase transaction (Fitriana & Yulianti, 2013).…”

Section: The Effect Of Tiktok Live Streaming On Consumer Purchase Int...mentioning

confidence: 99%

The Effect of Tiktok Live Streaming on Consumer Purchase Intention and Gift Giving Intention on Slinkywhite Collagen Drink Products

Habibatul Jannah,

Takarini

2023

JEFMS

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E-commerce live streaming is a form of business model that sells goods or services directly to consumers through live broadcasts on e-commerce platforms or social media. This study aims to examine the effect of e-commerce live streaming in the Tiktok application on purchase intention and consumer gift giving on Slinkywhite collagen drink products. This study uses a quantitative method by distributing questionnaires with a sample size of 91 people. The analysis method used is Partial Least Square (PLS). Based on the research results, telepresence, guidance shopping, and metavoicing variables have a positive effect on purchase intention and gift giving intention mediated by swift guanxi, while flow variables have no effect on purchase intention and gift giving intention.

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“…The Effect of Attractiveness on Brand Image According to the opinion of Annisa & Yusran, (2022) attractiveness is one of the factors that influence brand image. According to the servant 2020 in Isana, (2021) claim that choosing an influencer for a business is important for each party, it is because an influencer and a brand image influence each other, so an influencer must maintain their integrity and credibility so that the product promoted has a positive perception in the eyes and minds of consumers.…”

Section: Development Of Research Hypothesesmentioning

confidence: 99%

Effect of Influencer Attractiveness and Expertise on Increasing Purchase Intention With Brand Image as an Intervening Variable

Dona Fitriani,

Ida Bagus Nyoman Udayana,

Lusia Tria Hatmanti Hutami

2023

JMIF

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Recently, the beauty trend for face and body care has become more popular, this has been adopted in many rapidly growing beauty industries. The objective of this study is therefore to determine the influence of Attractiveness and Expertise Influencers, and of Brand Image on Purchase Intention. This research was quantitative by taking 100 samples of social media users in the city of Yogyakarta, men and women aged at least 15 years old who have seen the Scarlett Whitening Endorsement brand broadcasts on influencers on social media. The sampling method used a non-probability method and the sampling technique was purposive sampling. Data collection was done by sending a link to the questionnaire via Google From which was distributed online to respondents. Data analysis used IBM SPSS application. The results of this study indicate that the influence variable Attractiveness (X1) has a significant positive effect on brand image (Z) with a value of 0.004, then the Influencer expertise variable (X2) has a significant positive effect on brand image (Z) with a value of 0.000. The brand image variable (Z) has a significant positive effect on purchase intention (Y) with a value of 0.000. Moreover, the Attractiveness influence variable (X1) has no significant effect on purchase intention (Y) with a value of 0.168. The variable Expertise influence (X2) has a significant positive effect on purchase intention (Y) with a value of 0.001. In addition, the results of the study also show that brand image is able to act as an intervening variable for the influence of Attractiveness and Expertise influencers on the purchase intention of consumers of Scarlett Whitening products in the City of Yogyakarta.

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Pengaruh Beauty Influencer Terhadap Purchase Intention Melalui Brand Image

Cited by 3 publications

References 12 publications

Menganalisis Jaringan Sosial Penggemar Blackpink Saat Konser di Jakarta

Menganalisis Jaringan Sosial Penggemar Blackpink Saat Konser di Jakarta

The Effect of Tiktok Live Streaming on Consumer Purchase Intention and Gift Giving Intention on Slinkywhite Collagen Drink Products

Effect of Influencer Attractiveness and Expertise on Increasing Purchase Intention With Brand Image as an Intervening Variable

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