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We examined the segmentation of wine tourists in Taiwan in relation to their cultural values and lifestyle, and conducted a cultural comparison of wine drinking values and lifestyle between the results of Western and Taiwanese studies. The results of factor analysis and a 2-step cluster analysis of 428 wine tourists at the Shin-Yi and Shu-Sheng wineries showed that wine tourists can be categorized into 3 groups: conservative, hedonistic, and reward seeking. Our findings may assist Taiwanese winery owners to utilize marketing strategies that consider the lifestyle and cultural values of wine tourists, so that the appeal of the wines and wineries will be increased.

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This paper presents a novel and effective Bayesian belief network that integrates object segmentation and recognition. The network consists of three latent variables that represent the local features, the recognition hypothesis, and the segmentation hypothesis. The probabilities are the result of approximate inference based on stochastic simulations with Gibbs sampling, and can be calculated for large databases of objects. Experimental results demonstrate that this framework outperforms a system in which object segmentation and recognition are treated as two independent processes.

Purpose -The purpose of this Editorial is to introduce the current tourism and hospitality research interesting topics in Taiwan. Design/methodology/approach -Introduces the papers in this special issue. Findings -All of these papers explore the issues concerning Taiwan tourism development. The entries cover Northern Taiwan, two from Middle Taiwan, and two from Southern Taiwan. That duly indicates tourism study, in terms of quantity and quality, comes from all over Taiwan. Originality/value -This Taiwan special issue is a touchstone to initiate more tourism journals to be published by the Taiwan special issue in the near future.