Modern corporations are faced with many environmental challenges and pressures. Managers of firms have realized that green innovation is an important factor in sustainable development and that it can offer a competitive advantage. This study uses organizational identity and organizational creativity theory to create a theoretical framework for understanding green innovation strategy. The results indicated that green innovation strategy positively influences both green organizational identity and green creativity. Positive relationships are found between green organizational identity and green creativity, and green creativity positively affects green innovation. In addition, we find that green organizational identity partially mediates the relationship between green innovation strategy and green creativity. We also find that green organizational identity fully mediates the relationship between green innovation strategy and green innovation, which means that green innovation strategy does not directly influence green innovation but indirectly stimulates such innovation via green organizational identity. These results suggest that managers should seek to enhance their organizations' sense of green identity and to encourage green creativity, as this will enhance their firm's capability of sustainable development. The theoretical and practical implications of these findings are also discussed. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

PurposeGreen human resource management (GHRM) is critical to enhancing the ability of the companies' green innovation, but this link is rarely explored or empirically tested in the literature. Drawing upon human capital theory, the study examines a conceptual model that incorporates the effects of green human capital and management environment concern.Design/methodology/approachData were collected from 143 firms in China, and the regression analysis and bootstrapping test were used to assess the hypothesis.FindingsOur findings indicate that GHRM can positively influence green innovation, and green human capital mediated the link between GHRM and green innovation. In addition, management environment concern moderates the effect of GHRM on green human capital. The results further explore that the indirect effect of GHRM on green innovation through green human capital is significant for the firms with a high management environment concern, but not for this relationship with a low management environment concern.Originality/valueThe findings further extend the scope of GHRM research, and theoretical and practical implications of GHRM are presented to enhance environment sustainability.

Informed by sociocultural theories of risk, this research explores the responses of urban consumers to the globalization and liberalization of food marketing systems in China. Based on food shopping observations and focus groups in four major cities, the study investigates how consumers identify and navigate risk in a rapidly changing marketplace. The findings suggest that, while consumers have legitimate worries related to the safety of their food supply in the marketizing economy, the newly diverse food retail and product options also provide new strategies to actively manage risk. The findings substantiate the importance of geographical, political, and historical contexts for understanding how consumers interpret risks in the face of transitional marketing systems.

Purpose – This study aims to examine the major influences of food choices of Chinese teenagers within a dynamic food marketing environment. Design/methodology/approach – The paper reports findings from semi-structured interviews with high school students which examine teenagers’ guidelines for selecting food, along with their actual eating behavior. Findings – The results reflect on how four major influences – personal, family, peer and retailer – may intersect to affect the eating behaviors of Chinese adolescents, as they navigate an intense education schedule during a time of rapidly changing cultural values. Different norms of food choice – nutrition, food safety, taste, body image, price, convenience, sharing, friendship and fun – are evoked according to the social context and concurrent activities of the teenagers. Social implications – The findings offer tentative insights related to the potential for promoting healthier eating habits for adolescents in urban areas of China. Originality/value – The study demonstrates how, within this rapidly changing food environment, food retailers are creating alliances with teenagers to meet needs of convenience, speed, taste and social interaction.

Access to this document was granted through an Emerald subscription provided by emerald-srm:123705 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

The importance of customer engagement behaviors (CEBs) has been widely acknowledged in marketing. CEB encompasses an interactive relationship with the engaged object. A customer's personality characteristics play an important role in the interactive process. So it is necessary to examine how customer's personality characteristics influence customer engagement behaviors. However, there has been relatively less empirical research examining the impact of a customer's personality characteristics on CEBs. Customer goal orientation (promotion orientation vs. prevention orientation) is one such important personality characteristic. This research examined how customer goal orientation influenced CEBs. We used a priming technique to examine the relationships between the customer's state goal orientation and the customer's recommendations and complaints in study 1. The results showed that customers with state promotion-focused goal orientations initiated more recommendations than the customers with state prevention-focused goal orientations. For complaints, the difference between these two groups was not significant. Study 2 investigated the impact of trait goal orientation on the customer's recommendations and complaints. The results showed that the trait promotion-focused goal orientation customers were more likely to initiate both recommendations and complaints behaviors than the trait prevention-focused goal orientation customers. The findings of the research demonstrate that customer goal orientation is an important influence on positive and negative CEBs, and state and trait goal orientations have different impacts on CEBs. This research helps companies aiming to improve their customers' CEBs by suggesting which type of customers (in terms of goal orientation) are more likely to engage.

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Rating scales are measuring instruments that are widely used in social science research. However, many different rating scale formats are used in the literature, differing specifically in the number of response alternatives offered. Previous studies on the optimal number of response alternatives have focused exclusively on the participants' final response results, rather than on the participants' information processing. We used an eye-tracking study to explore this issue from an information processing perspective. We analyzed the information processing in six scales with different response alternatives. We compared the reaction times, net acquiescence response styles, extreme response styles and proportional changes in the response alternatives of the six scales. Our results suggest that the optimal number of response alternatives is five.