Modern corporations are faced with many environmental challenges and pressures. Managers of firms have realized that green innovation is an important factor in sustainable development and that it can offer a competitive advantage. This study uses organizational identity and organizational creativity theory to create a theoretical framework for understanding green innovation strategy. The results indicated that green innovation strategy positively influences both green organizational identity and green creativity. Positive relationships are found between green organizational identity and green creativity, and green creativity positively affects green innovation. In addition, we find that green organizational identity partially mediates the relationship between green innovation strategy and green creativity. We also find that green organizational identity fully mediates the relationship between green innovation strategy and green innovation, which means that green innovation strategy does not directly influence green innovation but indirectly stimulates such innovation via green organizational identity. These results suggest that managers should seek to enhance their organizations' sense of green identity and to encourage green creativity, as this will enhance their firm's capability of sustainable development. The theoretical and practical implications of these findings are also discussed. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

PurposeGreen human resource management (GHRM) is critical to enhancing the ability of the companies' green innovation, but this link is rarely explored or empirically tested in the literature. Drawing upon human capital theory, the study examines a conceptual model that incorporates the effects of green human capital and management environment concern.Design/methodology/approachData were collected from 143 firms in China, and the regression analysis and bootstrapping test were used to assess the hypothesis.FindingsOur findings indicate that GHRM can positively influence green innovation, and green human capital mediated the link between GHRM and green innovation. In addition, management environment concern moderates the effect of GHRM on green human capital. The results further explore that the indirect effect of GHRM on green innovation through green human capital is significant for the firms with a high management environment concern, but not for this relationship with a low management environment concern.Originality/valueThe findings further extend the scope of GHRM research, and theoretical and practical implications of GHRM are presented to enhance environment sustainability.

In this study we explore the relationship between corporate social responsibility and new green product success based on organizational identity theory. The hypotheses are tested on a sample of 150 companies in China. The results indicate that corporate social responsibility positively affects both green organizational identity and green adaptive ability. We also find that green organizational identity and green adaptive ability are positively influences on new green product success. In addition, we find that green organizational identity partially mediates the relationship between corporate social responsibility and green adaptive ability. Moreover, green organizational identity fully mediates the link between corporate social responsibility and new green product success. This means that corporate social responsibility indirectly and positively affects new green product success through green organizational identity. These results suggest that managers should seek to enhance their organizational sense of green identity and improve their organizational green adaptive ability, which will facilitate their firm's sustainable development. The theoretical and practical implications of these findings for environmental policy are also discussed.

Green product innovation is critical to a firm's sustainability. Some studies have explored how to enhance a firm's green production innovation. In this research, we construct and test a research model for exploring the influence of environmental innovation practices (EIP) on green innovation performance, and we investigate the mechanisms underlying this relationship. Based on organizational creativity theory, we propose and test the hypothesis that EIP can affect creativity climate and green creativity, which in turn enhance green product innovation performance. Using survey data from 147 companies in China, we find that EIP directly and positively affect green creativity and indirectly influence green product innovation performance via green creativity. Thus, green creativity partially mediates the link between EIP and green product innovation performance. Our finding also indicates that creativity climate positively affect green creativity. Green product innovation performance is positively affected by creativity climate but not directly affected by EIP. The results further demonstrate that creativity climate fully mediates the link between EIP and green product innovation performance. Our findings suggest that firm' managers should shape the organizational creativity climate and encourage green creativity to enhance their firm's sustainability. Finally, we discuss the theoretical and practical implications, which can promote the firm's sustainability through environmental policy.