Modern corporations are faced with many environmental challenges and pressures. Managers of firms have realized that green innovation is an important factor in sustainable development and that it can offer a competitive advantage. This study uses organizational identity and organizational creativity theory to create a theoretical framework for understanding green innovation strategy. The results indicated that green innovation strategy positively influences both green organizational identity and green creativity. Positive relationships are found between green organizational identity and green creativity, and green creativity positively affects green innovation. In addition, we find that green organizational identity partially mediates the relationship between green innovation strategy and green creativity. We also find that green organizational identity fully mediates the relationship between green innovation strategy and green innovation, which means that green innovation strategy does not directly influence green innovation but indirectly stimulates such innovation via green organizational identity. These results suggest that managers should seek to enhance their organizations' sense of green identity and to encourage green creativity, as this will enhance their firm's capability of sustainable development. The theoretical and practical implications of these findings are also discussed. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment
PurposeGreen human resource management (GHRM) is critical to enhancing the ability of the companies' green innovation, but this link is rarely explored or empirically tested in the literature. Drawing upon human capital theory, the study examines a conceptual model that incorporates the effects of green human capital and management environment concern.Design/methodology/approachData were collected from 143 firms in China, and the regression analysis and bootstrapping test were used to assess the hypothesis.FindingsOur findings indicate that GHRM can positively influence green innovation, and green human capital mediated the link between GHRM and green innovation. In addition, management environment concern moderates the effect of GHRM on green human capital. The results further explore that the indirect effect of GHRM on green innovation through green human capital is significant for the firms with a high management environment concern, but not for this relationship with a low management environment concern.Originality/valueThe findings further extend the scope of GHRM research, and theoretical and practical implications of GHRM are presented to enhance environment sustainability.
Informed by sociocultural theories of risk, this research explores the responses of urban consumers to the globalization and liberalization of food marketing systems in China. Based on food shopping observations and focus groups in four major cities, the study investigates how consumers identify and navigate risk in a rapidly changing marketplace. The findings suggest that, while consumers have legitimate worries related to the safety of their food supply in the marketizing economy, the newly diverse food retail and product options also provide new strategies to actively manage risk. The findings substantiate the importance of geographical, political, and historical contexts for understanding how consumers interpret risks in the face of transitional marketing systems.
Purpose – This study aims to examine the major influences of food choices of Chinese teenagers within a dynamic food marketing environment. Design/methodology/approach – The paper reports findings from semi-structured interviews with high school students which examine teenagers’ guidelines for selecting food, along with their actual eating behavior. Findings – The results reflect on how four major influences – personal, family, peer and retailer – may intersect to affect the eating behaviors of Chinese adolescents, as they navigate an intense education schedule during a time of rapidly changing cultural values. Different norms of food choice – nutrition, food safety, taste, body image, price, convenience, sharing, friendship and fun – are evoked according to the social context and concurrent activities of the teenagers. Social implications – The findings offer tentative insights related to the potential for promoting healthier eating habits for adolescents in urban areas of China. Originality/value – The study demonstrates how, within this rapidly changing food environment, food retailers are creating alliances with teenagers to meet needs of convenience, speed, taste and social interaction.
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