Adapting mobilities theory in the context of the Asia Pacific region, this study provides empirical evidence that demonstrates the travel–migration relationship is mediated by intercultural adaptation and moderated by the degree of travel freedom. Mobility, however is not equal
among the various nationalities in the region. The likelihood of travel–migration conversion is stronger among advanced East Asian economies such as Japan and South Korea, where citizen are entitled to higher degree of freedom to travel. Citizens from Southeast Asia and China, however,
are subject to certain level of travel restriction and overseas travel experience is less likely to predict their propensity for migration. Researchers triangulated and integrated findings across different methods to develop and validate measurement scales before testing hypotheses particularized
for the context of the current study.
This exploratory study charts the transformation of the tourism sector caused by the COVID-19 crisis. The article dissects five key domains of industry transformation: accelerated digitalisation, business model flexibility, human resources, travel restrictions, and risk perception and crisis management. It delineates the industry's changes, adaptations, and associated challenges in each domain. A review and content analysis of 240 publicly available online documents was conducted. The results provide managerial implications and avenues for future research in tourism, including the hybridisation of tourism products, transformation of the service encounter style, adaptation to a shifting travel mode, and increased risk awareness and preparedness.
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