Purpose
The paper aims to examine the effect of physical distancing control on the intention to travel during the pandemic and to assess the influence of knowledge, social concern and perceived risk on the theory of planned behavior (TPB).
Design/methodology/approach
A total of 1,068 Indonesian respondents through a purposive sampling approach, filled out online questionnaires during the pandemic. The collected data were analyzed using partial least squares-structural equation modeling.
Findings
The results indicated that subjective norm as the external factor of the TPB has a stronger effect than the internal factors; attitude and behavioral control. It appears that in a collectivist society, prohibition enforced by family and friends, as well as the government’s sanctions have a stronger influence on one’s decision to travel. The findings also suggested that knowledge, perceived risks and social concern effect tourists’ behavior. Uncertainty and inadequate knowledge will decrease the level of perceived risk, which leads to lower control in practicing physical distancing and increasing intention to travel during the pandemic.
Research limitations/implications
The research has limitations in its use of a convenient sampling method. This method may not represent the whole population, causing the results to be difficult for generalization. There is also the need for extending the TPB model with different variables in the context of tourism and pandemic. This study enriches the existing tourism literature by applying TPB to examine tourists’ behavior during the Covid-19 pandemic, focusing on knowledge, social concern and perceived risk theory.
Practical implications
This paper offers useful insights for tourism planners in the government and private destination management levels. It is crucial for a destination management organization to understand the relationship between knowledge, perception and social concern with tourists’ behavior while traveling during pandemics. The understanding of tourist’s behavior when traveling during the pandemic will assist in developing and creating activities and designing health protocols at tourist attractions.
Originality/value
This study extended the TPB to analyze tourists behavior during the pandemic by applying knowledge, social concern and perceived risk elements.
Multi-actor multi-criteria analysis (MAMCA) was developed with a process involving the participation of various stakeholders. Stakeholders express various criteria as measures for the achievement of their respective goals. In general, the assessment of each stakeholder is considered to have the same weight. In reality, the weight of each stakeholder’s involvement in policy decision making is not the same. For example, the government’s assessment weight will be different from those of local business actors. In this study, the authors developed a multi-actor multi-criteria analysis method by adding the weight of stakeholder involvement when making decisions about transportation policies that support sustainable mobility in protected natural–cultural tourism areas. The weight of involvement was developed through stakeholder participation. Stakeholders were asked to provide weights for all stakeholders other than themselves using the AHP method. The results of this weighting were then averaged and considered as the stakeholder assessment weights. Adding stakeholder weighting can also improve the quality of decisions by avoiding bias and following the principle of fairness in the assessment.
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