Purpose The paper aims to examine the effect of physical distancing control on the intention to travel during the pandemic and to assess the influence of knowledge, social concern and perceived risk on the theory of planned behavior (TPB). Design/methodology/approach A total of 1,068 Indonesian respondents through a purposive sampling approach, filled out online questionnaires during the pandemic. The collected data were analyzed using partial least squares-structural equation modeling. Findings The results indicated that subjective norm as the external factor of the TPB has a stronger effect than the internal factors; attitude and behavioral control. It appears that in a collectivist society, prohibition enforced by family and friends, as well as the government’s sanctions have a stronger influence on one’s decision to travel. The findings also suggested that knowledge, perceived risks and social concern effect tourists’ behavior. Uncertainty and inadequate knowledge will decrease the level of perceived risk, which leads to lower control in practicing physical distancing and increasing intention to travel during the pandemic. Research limitations/implications The research has limitations in its use of a convenient sampling method. This method may not represent the whole population, causing the results to be difficult for generalization. There is also the need for extending the TPB model with different variables in the context of tourism and pandemic. This study enriches the existing tourism literature by applying TPB to examine tourists’ behavior during the Covid-19 pandemic, focusing on knowledge, social concern and perceived risk theory. Practical implications This paper offers useful insights for tourism planners in the government and private destination management levels. It is crucial for a destination management organization to understand the relationship between knowledge, perception and social concern with tourists’ behavior while traveling during pandemics. The understanding of tourist’s behavior when traveling during the pandemic will assist in developing and creating activities and designing health protocols at tourist attractions. Originality/value This study extended the TPB to analyze tourists behavior during the pandemic by applying knowledge, social concern and perceived risk elements.
Purpose The research aims to classify halal hotels based on Islamic values as embodied in both physical and non-physical attributes. Design/methodology/approach This study explores the perceived values of business owners of the halal hotels. Findings Perceptions of hotel owners are divided into three types: those who view the value of halal hotel only in terms of branding and attracting consumers; those who consider the ideology behind halal hotels based on strong Islamic values; and those who avoid halal branding but implement Islamic values in their hotels. For the hotel industry, halal certification is not a priority because a minimum effort at implementing halal standards can already attract Muslim customers. This case is especially true for countries where Muslims make up the majority of the population. Research limitations/implications This study was limited to a case study in Bandung and Bangkok as a representative of halal tourism in Asia. Hence, it could be extended by conducting comparative studies with other cities in Association of South East Asian Nation which already declare to develop halal tourism. Practical implications The findings of this research show that there is a large variety of halal hotel products, depending on the Islamic values upheld, which is causing difficulties for the government in creating standards. Then the result can help inform the government in establishing the strategic framework of halal tourism development, more particularly in the formulation of policy for industrial actors. Originality/value The findings contribute to the concept of product-centered business, in which it is generally assumed that industrial actors are frequently focused on the mere label of “halal” and ignore the true values. However, the research shows that some industrial actors put Islamic values first instead of the mere halal label, and another case shows that some of them implement Islamic values in their business but avoid halal branding. This empirical evidence shows that in halal hotels, the concept of product-centered is not always proper. The quality of halal hotel products depends on the Islamic value of the owner, not always influenced by business imperatives.
Budaya Sunda saat ini mengalami beberapa pergeseran akibat globalisasi budaya. Penelitian ini bertujuan untuk memperoleh gambaran bagaimana keluarga Sunda di Komp. Perum Riung Bandung dapat melaksanakan perannya sebagai sarana utama pewarisan Budaya Sunda kepada anggota keluarga, khususnya generasi muda di tengah-tengah perkembangan globalisasi budaya. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Temuan penelitian yaitu nilai-nilai budaya Sunda yang saat ini masih ditanamkan dan dikembangkan pada keluarga sunda di Komp. Perum Riung Bandung, proses pewarisan budaya yang meliputi internalisasi, sosialisasi, dan enkulturasi budaya sunda dalam keluarga terwujud dalam penggunaan bahasa Sunda sebagai alat komunikasi dan juga tercermin dalam perilaku sehari-hari anggota keluarga, serta model sosiologis yang dapat diterapkan dalam upaya pengembangan nilai budaya sunda di tengah globalisasi budaya. Kata Kunci : Keluarga, Pewarisan Budaya, dan Budaya Sunda
Penelitian ini dilakukan di Desa Cihideung yang mengalami perubahan sosial budaya dari desa yang didominasi oleh pertanian sawah dan sayuran menjadi desa wisata yang didominasi oleh berbagai macam pembangunan objek pariwisata beserta sarana pendukung lainnya yang dimiliki oleh para investor. Metode penelitian yang digunakan adalah metode penelitian kualitatif. Perubahan sosial budaya yang terjadi antara lain: 1) Berkurangnya interaksi sosial; 2) Berkurangnya solidaritas sosial; 3) Proses sosialisasi dipengaruhi oleh unsur dari luar masyarakat Desa Cihideung; 4) Berkurangnya pengawasan sosial serta kepedulian; 4) Menghilangnya adat istiadat; 5) Meningkatnya eksistensi kesenian tradisional; 6) Mata pencaharian yang menjadi heterogen; 7) Terjadinya mobilitas sosial.Kata kunci : Perubahan Sosial Budaya, Masyarakat, Desa Wisata.
Indonesia menempati rangking pertama pada sepuluh destinasi favorit untuk liburan, dengan indeks 78 pada GMTI 2019.Pemerintah gencar mencanangkan pengembangan pariwisata halal. Namun perkembangan Hotel Halal di Indonesia tidak semarak di Thailand, yang diduga ada permasalahan komunikasi antara pemerintah dengan industri.Tujuan penelitian mengkaji strategi komunikasi yang efektif dalam mensosialisasikan konsep hotel halal. Metode kualitatif pendekatan studi kasus, dan teknik purposive sampling. Penelitian menunjukkan bahwa komunikasi dari pemerintah penting dalam memperkuat persepsi tentang product value dan benefit dari pariwisata halal. Latar belakang ada hotel halal karena faktor intrinsic yaitu agama dari pemilik dan exstrinsic yaitu, permintaan wisatawan dan biaya. Perbedaan perkembangan hotel halal, di Bangkok minat wisatawan muslim sangat tinggi, sehingga inisiatif datang dari pengusaha,sedangkan di Bandung, standar dasar halal dianggap sudah menyatu dalam kehidupan masyarakat, sehingga tidak urgent untuk menerapkan "branding" hotel halal. Untuk itu Model strategi komunikasi pariwisata efektif diperlukan pemerintah dalam pengembangan wisata halal.
This article aims to report the results of a study of a model of digital-based social movements that can strengthen civic virtue. In this study social movement is seen as citizenship education in the socio-cultural domain. This study used a qualitative approach with case study design. The focus of the research is civic participation in digital philanthropy movement which organized by Non-Governmental Organization called Aksi Cepat Tanggap (ACT-Fast Action Response). Data were obtained through in-depth interviews, observations, and documentation studies. Research participants are ACT representatives and online donors. The results of the study showed that digital philanthropy organized by ACT was able to develop a more participatory culture of digital citizenship. This civic culture is supported by digital citizenship infrastructure such as new media. A digital-based social movement can foster the commitment of citizens to participate in improving the standard of living of the community including efforts to resolve various social problems and problems of injustice.
This study aims to determine the effect of Personal Selling activities on product knowledge and their impact on the decision to purchase Honda BR-V. Referring to the sale of wholesales to the dealer released by the Association of Indonesian Automotive Industries (GAIKINDO) it was noted that BR-V had decreased sales. From the problems that occurred, Honda tries to capitalize on their intangible capital to improve the sales number of Honda BR-V. This study uses data analysis using descriptive and verification methods. The primary data used in this study were obtained from the questionnaire. Data were collected through a questionnaire processed and tested on a path model. This study refers to Slovin approach with accuracy of 5% where 250 customers are taken as sampling from 668 population customers. Based on the data processing that has been done with the Partial Least Square method using SMART PLS. The results of this study found that Product Knowledge Activities have a positive influence on Customer Purchasing Decisions through Personal Selling activities.
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