Business development today has been colored by various competitions in all fields. Seeing these conditions makes business people increasingly required to have the right strategy in meeting sales volume targets. Moreover, given the increasingly dynamic development of technology, humans are required quickly and appropriately to act to not be less competitive This research is qualitative research using a questionnaire to collect the data. Data analysis was performed using the multiple linear regression method. This study aimed to determine price, promotion, and supporting facilities on customer satisfaction at Hotel Atria Inn Makassar. In this study, the regression test was used to test hypotheses. Theoretically, there is an influence between independent variables consisting of prices, promotions, and supporting facilities against dependent variables customer satisfaction. Based on the study results, the conclusions in this study are as follows: (1) Prices have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (2) Promotions have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (3) Facilities have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (4) Prices, promotions, and Facilities positively affect partially and simultaneously Customer Satisfaction at Hotel Atria Inn Makassar.
Job satisfaction in this research wants to see to what extent the role of job satisfaction in mediating the influence between work discipline and motivation on employee performance. This research was conducted on Bank employees in Makassar City, with a sample size of 135 respondents. Hypothesis testing is carried out using the AMOS-path analysis technique, and to identify the indirect effect the researcher also uses the sobel test. The results of the research can be concluded that the higher the discipline and work motivation, the job satisfaction of the employees will increase significantly. On the other hand, higher employee performance is influenced by significantly higher discipline and job satisfaction. However, it is different from work motivation that is not strong enough to affect employee performance improvement. Furthermore, the researcher found that job satisfaction was able to significantly mediate the effect of work discipline and motivation on employee performance.
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