Price, Promotion, and Supporting Facilities on Customer Satisfaction

Abstract

Business development today has been colored by various competitions in all fields. Seeing these conditions makes business people increasingly required to have the right strategy in meeting sales volume targets. Moreover, given the increasingly dynamic development of technology, humans are required quickly and appropriately to act to not be less competitive This research is qualitative research using a questionnaire to collect the data. Data analysis was performed using the multiple linear regression method. This study aimed to determine price, promotion, and supporting facilities on customer satisfaction at Hotel Atria Inn Makassar. In this study, the regression test was used to test hypotheses. Theoretically, there is an influence between independent variables consisting of prices, promotions, and supporting facilities against dependent variables customer satisfaction. Based on the study results, the conclusions in this study are as follows: (1) Prices have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (2) Promotions have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (3) Facilities have a positive and significant effect on customer satisfaction at Hotel Atria Inn Makassar. (4) Prices, promotions, and Facilities positively affect partially and simultaneously Customer Satisfaction at Hotel Atria Inn Makassar.

The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food Restaurant Industry

“…This hypothesis asserting a significant relationship between promotional strategy and customer satisfaction is formulated based on the intrinsic connection between these two variables. H1 which posits a significant relationship between promotional strategy and customer satisfaction, aligns with previous research indicating that effective promotional strategies positively influence customer perceptions (Ilyas and Mustafa, 2022). Consequently, a robust promotional strategy can profoundly influence customer satisfaction by fostering engagement, building trust, and ensuring that customer expectations are not just met but exceeded.…”

Pengaruh Fasilitas Terhadap Revisit Intention Dengan Kepuasan Tamu Sebagai Variabel Intervening (Studi Kasus: Novotel Jakarta Gajah Mada)

“…Fasilitas adalah segala sesuatu yang akan dipakai atau dimanfaatkan dan dinikmati oleh pelanggan, dan pemakaiannya tidak selalu berbayar. Faktor yang meliputi fasilitas seperti penawaran paket menginap di hari libur atau liburan, kelengkapan fasilitas kamar, dan kebersihan kamar (Ilyas & Mustafa, 2022). Menurut Sulastiyono (2011), terdapat enam dimensi fasilitas dalam industry hotel yaitu; 1.…”

The Influence of Site Attraction, Price, Accessibility, and Facilities on Satisfaction: A Case Study in Grojogan Sewu Tawangmangu Nature Park

“…According to Ananda & Sumitro [12] using Correlation Coefficient Analysis and Ilyas & Mustofa [13] using multiple linear regression method, the researcher found that price has a significant influence on satisfaction. The following hypotheses were elaborated:…”

“…According to Ananda & Sumitro [12] using Correlation Coefficient Analysis found that facilities have no significant influence on satisfaction, meanwhile according to Ilyas & Mustofa [13] using the multiple linear regression method found that facilities have a significant influence on satisfaction. The following hypotheses were elaborated: H4: Facilities have a significant influence on satisfaction.…”

“…Then, according to Taufiq & Fatchur [10], accessibility does not have a significant influence on satisfaction while according to Dzulkifli & Masjhoer [11], accessibility does not have a significant influence on satisfaction. And, according to Ananda & Sumitro [12], facilities do not have significant influence on satisfaction while according to Ilyas & Mustofa [13], facilities have a significant influence on satisfaction.…”