The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food Restaurant Industry
John Angelo Santos,
Glory Sotelo-Drequito
Abstract:This research examines the relationship between marketing strategies and customer satisfaction within the fast-food restaurant industry, focusing on product and promotional strategies. The study unveils critical insights gathered from a representative sample of 400 respondents. Findings reveal that product strategies, such as incorporating local and international flavors, offering unique menu items, introducing new products, and improving existing offerings, significantly attract and satisfy customers. Moreove… Show more
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