The development of MSMEs is currently influential in increasing people's income, facilitating and accelerating the process of improving the economy. MSME actors in Ciawi village are still done manually by taking orders offline. This is done because they still have little energy and limitations to market these products, and lack of mastery of information and communication technology-based marketing strategies. This community service aims to provide the community with the importance of brand strength of a product brand (brand equity) of SMEs, and how to introduce the brand so that it is known to all levels of society. Most of the GENERAL actors in Ciawi village have not used good and attractive packaging, do not know a place where they can become legal entrepreneurs and develop better through MSME groups in the Brebes Regency area. Furthermore, the team formulated problem analysis and solutions related to problems in the field by providing branding equity training which was attended by 20 participants. In addition, training on making packaging that is more attractive, to support buying interest and selling power. Marketing strategy introduced by utilizing the use of social media to support business development activities.
Perkembangan teknologi saat ini mempermudah dan mempercepat proses pada penyelesaian suatu tugas. Dalam menjalankan usaha desa Cikakak masih dilakukan secara manual yaitu dengan menerima pesanan yang masuk. Hal ini dilakukan karena masih memiliki sedikit tenaga ahli dalam proses pengerjaannya selain itu karyawan yang ada belum menguasai teknologi informasi dan komunikasi. Oleh karenanya pengabdian masyarakat ini bermaksud untuk memberikan pengetahuan kepada anggota kelompok UMKM untuk melakukan pemasaran produk secara online dan meningkatkan ketrampilan para pekerja sehingga produk yang dihasilkan berkualitas. Tahapan dalam kegiatan pengabdian kepada masyarakat meliputi pertama, tim pelaksana kegiatan melakukan analisis situasi pada target yaitu mitra yang berlokasi di desa Cikakak. Kedua, setelah menganalisis situasi terdapat beberapa permasalahan yang dialami oleh mitra. Ketiga, tim merumuskan masalah dan mempersiapkan solusi terkait permasalahan mitra yaitu dengan memanfaatkan internet untuk mendukung kegiatan jual beli dan memanfaatkan penggunaan email untuk menunjang kegiatan para pelaku UMKM dengan tujuan untuk menumbuhkan perekonomian warga desa, kususnya desa Cikakak. Berdasarkan hasil pelaksanaan kegiatan yang telah dilakukan, dapat ditarik beberapa simpulan sebagai berikut yaitu warga desa cikakak, khususnya anggota kelompok UMKM mendapatkan pengetahuan tentang pemanfaatan teknologi informasi untuk menunjang efektifitas kerja atau kegiatan jual beli dan meningkatnya keterampilan dalam pemanfaatan jaringan internet, khususnya pemasaran produk secara on line.
Abstract The sales volume of MSME players in the Mitra Mandiri group is declining. Sales volume is one of the determining factors that greatly affects the achievement of net profit, while profit or profit is an important means for the survival of a business. This research uses a quantitative approach with explanatory research through associative research. Data were obtained using a) primary documents in the form of questionnaire answers from respondents, b) literature studies derived from several literature and other supporting readings. The results of this study found the value of the correlation coefficient of R Square of 0.637 and the value of the double coefficient of determination R2 = 0.798 and adjusted R Square of 0.630. The coefficient of determination of 0.637 states the amount of contribution of business capital (X1) and marketing strategy (X2) of 63.70% to the sales volume (Y) of MSME players of Mitra Mandiri Brebes. The correlation coefficient of 0.637 states the simultaneous influence of independent variables of business capital and marketing strategies on dependent variables of sales volume. Based on the regression equation 27.745 + 0.231 X1 + 0.451 X2. it can be interpreted that each increase in the units of the business capital variable (X1) and marketing strategy (X2) will increase the variable sales volume by 0.231 units of working capital, plus 0.451 units of marketing strategy, at a constant of 27.745. Keywords: Business Capital, Marketing Strategy, Sales Volume
Micro, Small and Medium Enterprises (MSMEs) are a form of small business whose existence plays a very important role in empowering the community to have independence in the economic field. MSMEs that are used as partners in this community service activity are people who are members of industrial houses in Cikuya Village, Brebes Regency. The purpose of this service is to describe the empowerment process through MSMEs and to describe the factors that encourage and hinder community empowerment in the legality of business in micro, small and medium enterprises. By having business legality, business actors are expected to be able to compete in the free market era. The method used in this service activity is carried out in the form of counseling, training and assistance in managing business legality. Data collection techniques used through interviews, observations, and documentation. The results of this service show that the community empowerment process runs gradually, namely preparation, assessment, implementation, evaluation and termination. The driving factor for community empowerment is the government's support in the form of training programs and resource persons, and the high motivation of the community to make good use of local potential. Meanwhile, the inhibiting factor is science and insight into online marketing techniques that have not been widely developed and lack assistance from related parties in managing business legaility
Adanya wabah COVID-19 yang melanda seluruh dunia, banyak sektor perekonomian yang menurun dan mengalami banyak kerugian, bahkan di Indonesia sendiri masih berusaha keras untuk mengembalikan perekonomian didalam negeri dengan pemberlakuan PPKM di seluruh wilayah pulau jawa dan bali. Salah satu UMKM yang terdampak ialah Peternakan miliki salah seorang peternak di Desa Negla kabupaten Brebes jawa tengah, dimana setelah pemberlakuan aturan pemerintah kini usahanya menurun dari jumlah pesanan ikan lele tidak seperti panen lele sebelumnya yang hampir setiap hari ada pesanan bahkan kadang mengalami kekurangan hasil panenya, Oleh karena itu dibutuhkan edukasi dan pelatihan mengenai peningkatan manajemen pengelolaan usaha melalui pemanfaatan teknologi berbasis digital. Guna sebagai upaya penanganan permasalahan yang sedang terjadi di usaha peternakan lele milik Bapak Toha.
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