Purpose Families represent a large and growing market for the tourism industry. Family tourism is driven by the increasing importance placed on promoting family togetherness, keeping family bonds alive and creating family memories. Predictions for the future of family travel are shaped by changes in demography and social structures. With global mobility families are increasingly geographically dispersed and new family markets are emerging. The purpose here is to discuss the trends that shape our understanding of families and family tourism. Design/methodology/approach This paper examines ten trends that the authors as experts in the field identify of importance and significance for the future of family tourism. Findings What emerges is that the future of family tourism lies in capturing the increasing heterogeneity, fluidity and mobility of the family market. Originality/value The paper contributes to our understanding about the changes taking place in family tourism and what it means to the tourism industry in the future
PurposeThe purpose of this paper is twofold. First, it highlights the emergence of Generation Z and the interface of its members with the tourism system. Second, by way of a theoretical model, the paper provides a more holistic approach to understanding Generation Z travel experiences in which the emphasis is shifted from the destination to the traveller. This is in keeping with the trend which lays more emphasis on people rather than landscape.Design/methodology/approachThis is qualitative research founded on an interpretive (constructivist) paradigm. Selecting Generation Z as the subject locates this study under generational theory and assumesprima faciea socially constructed reality. The paper is based on research conducted in New Zealand aimed at understanding the travel experiences of inbound Generation Z travellers. Data were collected from 12 semi-structured interviews lasting about 30 min each and from 5 blogs. Nvivo 11 programme was used in analysing data and developing themes. Core categories and related themes were generated forming building blocks of a theoretical model.FindingsFindings revealed interplay of multiple factors in Generation Z’s travel experiences at a destination. The factors are global in nature, destination centric and those which are immediate or proximate to the individual. To fully grasp the notion of experience requires the gestalt of the three as well as pre-trip, during-trip and post-trip factors.Research limitations/implicationsThe impact of significant events upon participants is assumed. A specific analysis of the events and the magnitude of their influence on the individual participants may be necessary.Practical implicationsDestination marketers tend to concentrate on psychological aspects to appeal to the traveller. The focus, in this case, is creating an attractive image in the mind of travellers to get them to come to the destination. This research suggests shifting the focus to understanding the evolving traveller.Social implicationsGovernments and tourism purveyors may require an ever-increasing budget to map out strategies to meet the continuously morphing needs of the future traveller. The constantly evolving global environment necessitates greater flexibility in institutional framework with less bureaucratic bottlenecks.Originality/valueGeneration Z is a relatively new entrant into the tourism market which makes this research relevant and timely. The paucity of academic literature on a generation which is contemporaneously in its “highly influenceable” period of life and entering adulthood in an increasingly changing world is further credence for this research. A more holistic theoretical model to understanding Generation Z travel experience is proposed.
Abstract:The focus on individuals in tourism research has led to limited and fragmented research on family groups and their leisure experiences away from home. This article extends conceptual and theoretical understandings within family tourism research by offering a threedimensional framework inclusive of group perspectives. A whole-family methodology was used with 10 families (10 fathers, 10 mothers and 20 children) in New Zealand as a more critical and holistic approach to tourism concepts. Empirical findings illustrate group dynamics along with the underrepresented generational perspectives of children and gender perspectives of fathers to provide insights into family functioning. This resulted in a threelayered model of family holiday experiences inclusive of group sociality. The collective intentionality of family togetherness on holiday is contrasted with more balanced modes in own time, highlighting the complexity of socialization within tourism theory and practice.
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