This research aims to investigating consumer behavior before and after the ban on free distribution of plastic bags by supermarkets in SãoPaulo (Brazil). We compared the strategies used during the adaptation period and also during the first month of ban. The observations was carried out during ten weeks in four districts of São Paulo. The behavior of 3,778 consumers was observed and 69% of them took their purchases in plastic bags when these bags were free. After the ban period, 65% of consumers used ecological bags. It was also observed that other ways for transportation and storage were used by the consumers.
A cientificidade em torno do futebol vem ganhando destaque no meio acadêmico. Mas o assunto é abordado sob distintas perspectivas: paixão, fato social, que pode ser compreendido e estudado dentro da área de conhecimento das Ciências Sociais e na área de negócios, mais especificamente envolvendo a área de Administração. O objetivo deste trabalho é verificar, por meio de um estudo bibliométrico, como o esporte vem sendo estudado no mundo nos últimos cinco anos (paixão ou negócio?), buscando compreender, além da área mais relevante, quais assuntos vêm se destacando nesse campo. Os resultados apontaram que, quantitativamente, o esporte vem sendo mais estudado por meio de abordagens ligadas às Ciências Sociais do que à Administração. No entanto, a diversidade de temas verificados nos artigos não possibilita afirmar que um ou outro assunto, dentro dessas grandes áreas, vem sendo tratado com maior destaque no período pesquisado. Palavras-chave: Futebol; Paixão; Fato Social; Negócios; Administração.
FOOTBALL: PASSION OR BUSINESS? AN ANALYSIS OF THE WORLDWIDE SCIENTIFIC
ABSTRACTThe scientific around football has been gaining attention in academia. But the subject is approached from different perspectives: passion, social fact, which can be understood and studied within the area of knowledge of the social sciences and business area, specifically involving the administration area. The aim of this study was to verify through a bibliometric study how football has been approached in the world in recent years. The results showed that, quantitatively, the sport has been most studied through approaches of Social Sciences of the Administration. However, the diversity of subjects verified in Articles state that does not allow either subject, within these broad areas, is being addressed with more emphasis in the period surveyed.
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