Fashion leadership is an important consumer characteristic due to the interpersonal influence essential in the consumption process of apparel. Based on the human motivations theory and Sheth’s shopping preference theory, this study examines the hypothesized relationships of fashion leadership and five hedonic shopping motivations (gratification, value, social, idea, and adventure). This study advances current understanding of fashion leadership by studying a broad national female population base and offers empirical evidence into how fashion leadership shapes consumer need for emotional and experiential satisfaction in shopping. Results show fashion leadership to be significantly related to all but one hedonic shopping motivation. Additionally, this study finds that adventure shopping motivation may be derived from other types of hedonic shopping activities. Discussion concerning how current findings expand our understanding of fashion leadership within the context of shopping is presented.
Sustainable development is defined by the United Nations World Commission on Environment and Development (WCED) as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs" (WCED 1987, p. 43). Sustainability is a core value that allows businesses to thrive and grow while addressing three significant social issues: environmental protection, social development, and economic development (Oppenheim and Stuchtey 2015). Because sustainability is a holistic approach to development, business activities must address these three issues to attain sustainability. For example, under the sustainability approach, environmentally friendly products (environmental sustainability) need to be produced
This study identified segments of Korean consumers of female apparel and determined the relative importance of various store attributes. Six hundred and nineteen married women aged 20 to 59, from Seoul completed questionnaires regarding (a) benefits they sought from apparel, (b) importance of attributes of stores selling apparel and (c) personal demographics. Data were reduced using factor analysis, categorized using cluster analysis and analyzed using ϰ2 tests, t-tests and ANOVAs. Three segments of Korean female consumers were identified: brand-oriented (33.2%), budget-oriented (40.4%) and fashion-oriented (26.4%). Interactions between segment and education were significant for the importance of three store attributes: price/variety, discount policy and customer service/convenience. Significant differences among the three segments were also found in importance of information sources/promotion and apparel style.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.