The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products

Hong, Heesook; Kang, Ji Hye

doi:10.1186/s40691-019-0170-8

Cited by 28 publications

(23 citation statements)

References 36 publications

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“…Some behaviors, such as buying eco-friendly apparel or recycling clothing, can be sustainable behavior because those behaviors directly or indirectly affect the environment. Apparel consumption refers to purchasing, storing, and using apparel as well as, caring for, the apparel product life cycle, as every process from the manufacture of fibers to the disposal of garments impacts the environmental system [11] (Hong and Kang, 2019). Our study concentrates on apparel acquisition, which is an initial step in the process of environmental apparel consumption.…”

Section: Sustainable Apparel Consumption In Chinamentioning

confidence: 99%

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Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

2020

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As the rapid economic growth and over-consumption within the largest population worldwide has resulted in harmful environment deterioration, a shift to more sustainable consumption behaviors is required in China. Although public interests in sustainability have increased and consumers' attitudes are positive, their behavioral intentions are not consistent with attitudes. This study aims to uncover psychological drivers and barriers (consumption values, social norms, and attitudes to sustainable apparel products) of Chinese consumers' behavioral intentions toward sustainable apparel products (SAP) by exploring the attitude-behavioral intention gap. Online survey data were used to examine the moderating impacts of consumption values and social norms on relationship between Chinese consumers' attitudes and behavioral intentions toward SAP. Results from moderating regression analysis suggest that (1) Chinese consumers' SAP attitudes had a strong positive effect on the purchase intention toward SAP, (2) aesthetic values positively moderated the relationship between the SAP attitude and purchase intention, whereas conspicuous values negatively moderated the relationship, and (3) utility values and social norms did not show any significant moderating influences on the relationship between the SAP attitude and purchase intention. Our study validates the attitude-behavior gap model in sustainable consumer behavior and discusses how the current findings can assist researchers and practitioners in the Clothing and Textiles field alike to fine-tune sustainable programs and marketing strategies in China.

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Section: Sustainable Apparel Consumption In Chinamentioning

confidence: 99%

“…Sustainable practices are growing in some areas of the clothing and textile industry [11] (Hong and Kang, 2019). However, there is little research addressing how we can prepare apparel practitioners for the challenges they will face in carrying out sustainable business in the apparel industry, especially in China.…”

Section: Introductionmentioning

confidence: 99%

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

2020

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“…In line of reasoning, the reviewer considered the previous journal articles that use sustainable purchase intention, willingness to pay and purchasing behaviour as independent variables. Two articles covered both purchase intention and purchasing behaviour [55,14], seven articles studied purchasing behaviour [21,63,36,64,17,48,29], nine articles studied purchase intention [42,11,39,45,43,55,60,23,57] while one article covered the studied of willingness to pay [22].…”

Section: Sustainable Consumptionmentioning

confidence: 99%

“…In Figure 2, the reviewers identified two previous studies focused on slow fashion [14,42] and collaboration fashion [63,43), while eight previous studies focused on broad sustainable concepts [48,17,55,22,45,39,29,64] and seven eco-conscious apparel [57,60,21,6,36,23,11] Nevertheless, up until now, no studies focused on up-cycled or recycled apparel covered emerging countries context.…”

Section: Sustainable Apparelmentioning

confidence: 99%

“…Exposure of others that belong to the circle is pivotal in motivating consumers' buying behaviour in a collectivistic culture. Perhaps, the present of moral intensity will show Korean customers concern for others' welfare [29]. [55] asserted that Korean customers are already aware about this positive fashion movement and have been approximately synchronised it with their values and others.…”

Section: Subjective Norm and Reference Groupmentioning

confidence: 99%

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Factors Affecting Sustainable Apparel Consumption in Emerging Countries: A Systematic Literature Review

Hasbullah¹,

Sulaiman²,

Mas’od³

2019

Preprint

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The growth of sustainable apparels provides grounding for the emergence of a new consumer market. Surprisingly, this movement has not only taken place in developed countries but also in emerging countries. To the best of the authors’ knowledge, no systematic reviews have been carried out on sustainable apparels, focused specifically on emerging countries. The goal of this systematic review is to analyse the existing literature on various factors that influence sustainable apparel consumption in emerging countries, as well as presenting future research directions. This detailed literature review is guided by the PRISMA Statement (Preferred Reporting Items for Systematic reviews and Meta-Analyses) review method, and its searches encompass sources such as Web of Science, Scopus and Google Scholar databases which, in result, identified 19 related studies. Furthermore, the reviewers segregated the factors into four major domains which include value, subjective norm, perceived behavioural control and knowledge. The results of this review demonstrate that most customers in the emerging countries have already experienced a growing interest in sustainable apparel with a strong development of knowledge, great concern, values and social circle. In sum, this systematic literature review provides an insightful information about sustainable apparel purchase behaviour and helps academicians, manufacturers and retailers to position and market their sustainable clothing brands.

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What motivates the purchasing of green apparel products? A systematic review and future research agenda

et al. 2023

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The contemporary business landscape is witnessing an ever‐increasing concern for environmental sustainability, which has also surfaced in the apparel industry through the introduction of green apparel. Whether the adoption of green apparel is as a result of growing external pressures on firms to adopt green practices or due to deliberate strategies to incorporate sustainable orientation in the making of products, it remains a topical subject—making a comprehensive account of the existing academic literature indispensable. Furthermore, while academic research on green apparel is undoubtedly at an all‐time high, the literature is largely disjointed, necessitating a robust synthesis of the exiting literature to illuminate the existing shortcomings and to provide direction to the future research efforts. A systematic literature review (SLR) was conducted to gauge the existing literary work in this field and to identify research gaps. After the critical review of 90 selected studies, four major themes were extracted: consumer apparel purchase, circular economy, consumer awareness, and barriers. After we identified theme‐based critical knowledge gaps in the existing literature, we posed corresponding research questions that provide avenues for future research. The study also constructed a framework with significant practical and theoretical implications. Researchers can obtain a comprehensive understanding of the broader contours of this academic field and, with our meticulously tabulated gaps and potential research questions, explore new dimensions and broaden the horizons of this field.

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The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products

Cited by 28 publications

References 36 publications

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

Factors Affecting Sustainable Apparel Consumption in Emerging Countries: A Systematic Literature Review

What motivates the purchasing of green apparel products? A systematic review and future research agenda

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