This study examined the effect of the value of the currency on international inbound tourist numbers to Turkey from Germany and Russia, which are the top two tourist generating countries for Turkey. Two different Turkish Lira regimes are investigated with Threshold Vector Autoregressive (Threshold-VAR) models, using the real broad effective exchange rate for Turkey as a threshold variable. The endogenous variables vectors are the macroeconomic variables of the tourist origin countries: the real broad effective exchange rate, consumer price index ratio (proxying for the price level), and total industry production (proxying for income level) for Germany and Russia. Because of data constraints, the estimated Threshold-VAR models for Germany and Russia covered different periods
Dördüncü dalga olarak kabul edilen dijital çağ, rekabeti değerlendirme ve yeni müşterilerin ve pazarların kazanılması anlamında çağdaş kuruluşların sunduğu ürün ve hizmetler için yeni stratejik pazarlama biçimleri oluşturmaya başlamıştır. 90'lı yılların ortalarından beri, dünya ekonomisi, ürünlerini ve hizmetlerini internette tanıtan sanal organizasyonların yükselişiyle birlikte, E-ticaret olarak adlandırılan önemli bir değişimden geçmektedir. Elektronik ticaret, insanların ve kuruluşların iş yapma şeklini değiştirmekte; bilgisayar ağları, sanal iletişim olanakları (internet aracılığıyla) tarafından taşınarak her geçen gün daha da gelişmektedir. Kuruluşlar, dijital teknolojinin bilgiye erişimde çok önemli olduğunu ve dolayısıyla bilgi üretimi için belirleyici olduğunu kabullenmişlerdir. Bu erişim, farklı organizasyonel kişileri (örneğin; bireyler, müşteriler, tedarikçiler ve rakipler) sanal ortam içinde stratejik paylaşım yapmaya zorlamıştır.Bu bağlamda çalışmanın literatüre katkı sağlayacağını umut ederek , hem e-ticaret hem de pazarlama alanına yeni bir bakış açısı kazandıracağına inanmaktayız. v İÇİNDEKİLER
Businesses buy and use the activities and services such as transportation, information technologies, which will bring the cost load to themselves, through outsourcing from other enterprises that are generally able to offer them.Information technology not only enables the information most needed by the enterprises to move towards the enterprise but also plays a role in internal communications of enterprises and in the transfer of information. Hence, the competent use of information technologies in enterprises is expected to affect the performance of enterprises with the logistics services they purchase. This study aims to evaluate whether the competencies of information technologies used in SMEs that purchase logistics services have an effect on logistic performance perceptions, and whether the information technology competence differs according to the demographic characteristics of the participants. A face-to-face survey was conducted without considering the sector and a total of 355 data were collected. Data were analyzed by using SPSS 25.0 statistical package program, factor analysis, t test and ANOVA tests were applied. According to the results, it was determined that there is a significant relationship between information technology capability and logistics performance. In addition, information competence varies according to the size of the enterprise and the number of employees. But it did not show any difference according to gender, education level and year of activity.
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