This paper describes the results of an empirical study of the gender subtext in organizations. We examine the divergence of practice and impression of gender distinctions: gender inequality is still persistent in organizational practices while a dominant perception of equality occurs at the same time. Our analysis focuses on the processes (re)producing this divergence. We argue that both the persistency of gender inequality and the perception of equality emerge from a so-called gender subtext: the set of often concealed, power-based gendering processes, i.e. organizational and individual arrangements (objectives, measures, habits), systematically (re)producing gender distinctions. These gendering processes are examined in five departments in the Dutch banking sector. We explore the gender subtext in three organizational settings: show pieces (the token position of the few women in top functions), the mommy track (the side track many women with young children are shunted to) and the importance of being asked (the gendered practices of career making).

Most studies of the impact of information systems in organizations tend to see the implementation process as a "rollout" of technology, as a technical matter removed from organizational dynamics. There is substantial agreement that the success of implementing information systems is determined by organizational factors. However, it is less clear what these factors are. The authors propose to characterize the introduction of an information system as a process of mutual shaping. As a result, both the technology and the practice supported by the technology are transformed, and specific technical and social outcomes gradually emerge. The authors suggest that insights from social studies of science and technology can help to understand an implementation process. Focusing on three theoretical aspects, the authors argue first that the implementation process should be understood as a thoroughly social process in which both technology and practice are transformed. Second, following Orlikowski's concept of "emergent change," they suggest that implementing a system is, by its very nature, unpredictable. Third, they argue that success and failure are not dichotomous and static categories, but socially negotiated judgments. Using these insights, the authors have analyzed the implementation of a computerized physician order entry (CPOE) system in a large Dutch university medical center. During the course of this study, the full implementation of CPOE was halted, but the aborted implementation exposed issues on which the authors did not initially focus.

Building on theories of intersectionality, in this article we develop the concept of female ethnicity in order to understand the meanings of femininity for Muslim immigrant businesswomen in the context of entrepreneurship. Through the notion of female ethnicity we analyse four life stories and illustrate the tensions these women encounter because of the interlaced working of gender and ethnicity as social categories of exclusion. In addition, we highlight the strategies that they develop in order to cope with these tensions. These analyses, we argue, contribute to conceptualizations of entrepreneurship that do justice to complex and contradictory processes of identity constructions.

This article contributes to the literature on identity work and small business studies, by identifying various forms of identity work of female business owners of Turkish and Moroccan descent in the Netherlands, in relation to two sets of identity regulations stemming from their families, regarding the norms of ‘being a good woman’ and ‘dealing with family support’. Identity work refers to the way subjects form, maintain, strengthen or revise constructions of self in relation to the claims and demands issued on them. Our analysis, which is based on McAdams’s life-narrative approach, demonstrates in detail how social actors perform identity work in continuous interplay with their family environment when powerful, multiple, and even contradictory normative demands are made on those identities. We have demonstrated how these migrant female business owners use various cultural repertoires to negotiate and manipulate the family norms and values in order to seek and hold their position in the public domain effectively. Our research has revealed a variety of identity work manifestations, all strategically maneuvering between conflict and compliance.

This article analyses gendering processes in two distinct models of work organization. It is a widespread belief that, compared to hierarchical (Tayloristic) organizations, team-based work offers opportunities for a high quality of working life to a broader range of employees, both men and women. Our research, however, suggests that gender inequality is (re)produced in both settings and results from the so-called gender subtext. The gender subtext is the set of often concealed power-based processes (re)producing gender distinction in social practices through organizational and individual arrangements. We draw a comparison between the gender subtext of Tayloristic and team-based work organizations through a theoretical analysis, illustrated by empirical data concerning the functioning of the gender subtext in organizations in the Dutch banking sector. Taylorism and team-based work differ in their conceptualization of organization and job design, but, when it comes to the gender subtext, it is six of one and half a dozen of the other. We argue that in both approaches a gender subtext contributes to the emergence of different but gendered notions of the 'disembodied worker'. In both cases the notion of the abstract worker is implicitly loaded with masculine connotations. This gender bias is supported by two factors influencing the gendering of jobs: the gender connotations of care responsibilities and of qualification profiles. These implicit connotations produce and reinforce unequal opportunities for men and women to get highly qualified or management jobs. Our research, therefore, questions the self-evidence of stating that team-based work will offer opportunities for a higher quality of working life for women.

The aim of this article is to unravel the gendered practices in ambition and challenge the hegemonic masculinity within it. Our findings are based on a qualitative study using focus groups in which Dutch men and women, full-timers and part-timers, constructed different meanings of ambition. The men and women in our study used three manifest discourses of ambition in the workplace, regarding individual development, mastery of the task, and upward career mobility. A critical analysis of these three discourses indicates how cultural and organizational norms on gender and working hours affect these constructions of ambition. We argue that a fourth discourse, ‘ambition as a resource’, is a major driving force of inequality. ‘Ambition as a resource’ is the dominant hegemonic discourse in organizations, and its power effects mitigate the impact of other discourses on ambition, revealing the potential for change when different discourses of ambition are valued.

This article explores how employers portray themselves as supporters of work—life balance (WLB) in texts found on 24 websites of 10 different companies. With a theoretical framework based on a critical reflection on strategic HRM, feminist studies of organizational culture and hegemonic power processes, we examine implicit and explicit messages of work, life, and WLB support. We study the cultural norms that can be distilled from these articulations, including the concepts of the ideal worker and the ideal parent and discuss the possible (unintended) effects of the implicit and explicit messages. Our analysis shows the ambiguity of the different messages conveyed on WLB support. In contrast to the explicit supportive messages, implicit messages present WLB-arrangements as a privilege. The majority of websites reproduce traditional cultural norms regarding ideal workers and parents and the power of hegemony is not broken. Apparently, WLB support does not always signify support.

Purpose -This paper aims to examine if the notion of gender subtext is still a useful concept to study the implicit processes of gender distinctions in organizations. It also aims to confront the authors' earlier elaboration of the concept of gender subtext with recently developed insights on how organizational processes produce gender at work. Design/methodology/approach -The paper reviews the literature that was used to develop the notion of gender subtext. Then it turns to the new insights, concepts and theories that should be included in the update of the notion of gender subtext. The discussion focuses on three elements in particular: the entrance of intersectionality, the disappearance of the layered processes and the prevailing persistency of power. Findings -The paper concludes that the original concept of gender subtext as a power-based set of arrangements that reproduce gender distinctions can benefit from the recent theorizing on gender in organizations. The new notion gender plus subtext takes the interference of multiple inequalities into account. Gender is one important part, but not the only, or even the most important, form of inequality at work. To understand the dynamic process of (re)production of these inequalities, the paper points to the interplay between structural, cultural, interaction and identity processes in organizations, and to the hybrid power processes of compliance, accommodation, resistance and counter-resistance. Practical implications -The authors hope that this updated version may trigger more debate about the reproduction and, more importantly, about change of gender inequalities in organizations. Originality/value -The paper reconceptualizes gender subtext, bringing a new perspective to the understanding of the power processes that produce or alter complex inequalities in organizations.