This paper describes the results of an empirical study of the gender subtext in organizations. We examine the divergence of practice and impression of gender distinctions: gender inequality is still persistent in organizational practices while a dominant perception of equality occurs at the same time. Our analysis focuses on the processes (re)producing this divergence. We argue that both the persistency of gender inequality and the perception of equality emerge from a so-called gender subtext: the set of often concealed, power-based gendering processes, i.e. organizational and individual arrangements (objectives, measures, habits), systematically (re)producing gender distinctions. These gendering processes are examined in five departments in the Dutch banking sector. We explore the gender subtext in three organizational settings: show pieces (the token position of the few women in top functions), the mommy track (the side track many women with young children are shunted to) and the importance of being asked (the gendered practices of career making).

Most studies of the impact of information systems in organizations tend to see the implementation process as a "rollout" of technology, as a technical matter removed from organizational dynamics. There is substantial agreement that the success of implementing information systems is determined by organizational factors. However, it is less clear what these factors are. The authors propose to characterize the introduction of an information system as a process of mutual shaping. As a result, both the technology and the practice supported by the technology are transformed, and specific technical and social outcomes gradually emerge. The authors suggest that insights from social studies of science and technology can help to understand an implementation process. Focusing on three theoretical aspects, the authors argue first that the implementation process should be understood as a thoroughly social process in which both technology and practice are transformed. Second, following Orlikowski's concept of "emergent change," they suggest that implementing a system is, by its very nature, unpredictable. Third, they argue that success and failure are not dichotomous and static categories, but socially negotiated judgments. Using these insights, the authors have analyzed the implementation of a computerized physician order entry (CPOE) system in a large Dutch university medical center. During the course of this study, the full implementation of CPOE was halted, but the aborted implementation exposed issues on which the authors did not initially focus.

Building on theories of intersectionality, in this article we develop the concept of female ethnicity in order to understand the meanings of femininity for Muslim immigrant businesswomen in the context of entrepreneurship. Through the notion of female ethnicity we analyse four life stories and illustrate the tensions these women encounter because of the interlaced working of gender and ethnicity as social categories of exclusion. In addition, we highlight the strategies that they develop in order to cope with these tensions. These analyses, we argue, contribute to conceptualizations of entrepreneurship that do justice to complex and contradictory processes of identity constructions.

This article contributes to the literature on identity work and small business studies, by identifying various forms of identity work of female business owners of Turkish and Moroccan descent in the Netherlands, in relation to two sets of identity regulations stemming from their families, regarding the norms of ‘being a good woman’ and ‘dealing with family support’. Identity work refers to the way subjects form, maintain, strengthen or revise constructions of self in relation to the claims and demands issued on them. Our analysis, which is based on McAdams’s life-narrative approach, demonstrates in detail how social actors perform identity work in continuous interplay with their family environment when powerful, multiple, and even contradictory normative demands are made on those identities. We have demonstrated how these migrant female business owners use various cultural repertoires to negotiate and manipulate the family norms and values in order to seek and hold their position in the public domain effectively. Our research has revealed a variety of identity work manifestations, all strategically maneuvering between conflict and compliance.