Purpose -Mobile social network games (mSNGs) are gaining increasing popularity recently. Many of the games are marketed using the brand pages on social network services including Facebook. The purpose of this paper is to identify the characteristics of the posts on the brand pages that affect the reaction of users. Design/methodology/approach -Four independent variables were tested for their influence on user reaction: informativeness, structure, call for action, and the type of reward. In total, 439 posts on the brand pages of two mobile game companies on Facebook were manually collected. The hypotheses were tested using multiple regression analysis. Findings -The characteristics of the brand pages appeared to have significant impact on the users' reaction. Overall, being informative, calling for action, and providing content-related (game-related) rewards have significant and positive impact on the reaction of users. Using only texts or embedding videos or hyperlinks in the posts has either negative or no significant impact on the reaction of users. Originality/value -The literature review shows that not many empirical studies have been conducted so far about the brand pages of mSNGs. Therefore, this study contributes to the understanding of users' reaction on the brand pages for mSNGs, and how companies should manage their communication effort on the pages.
Abstract:This study aims to expand our understanding of environmental performance by adopting exploration and exploitation concepts, which are key types of firm innovation. We reveal exploration and exploitation as two important antecedents of proactive and reactive environmental performance. We also identify the conditions under which the distinct effects of these two types of innovation are moderated. Using a sample of 2060 firm-year observations over a 12-year period in various industries, we find that firm exploration positively affects proactive environmental performance, whereas firm exploitation positively influences reactive environmental performance. Furthermore, we find that the positive effect of exploitation on reactive environmental performance intensifies when technological dynamism is high, and the positive effect of exploration on proactive environmental performance strengthens when a firm is large.
Little is known about the conditions strengthening or weakening the impact of a firm's collaboration with research organizations on innovation performance. Thus, this study uses a sample of 542 manufacturing firms in Korea to examine how innovation orientation and firm size and age as internal characteristics influence the relationship between collaboration with research organizations and innovation performance. The results show that collaboration with research organizations has a positive impact on innovation performance. More importantly, this effect is stronger (weaker) for firms with a strong orientation toward exploration (exploitation). In addition, older or larger firms obtain greater benefits from collaboration with research organizations. This study contributes toward clarifying a firm's collaboration with research organizations.
Taking a behavioral perspective on high-performance work systems (HPWS), we examine the role that organizational trust plays as a key psychological mechanism linking HPWS and firm capabilities (customer response capability and internal process capability). We further draw on configuration theory and explore how the fit between organizational culture and HPWS can be mutually reinforcing, leading to superior firm capabilities. Based on multisource data collected from 2094 employees in 500 companies in South Korea, the results show that HPWS are positively related to firm capabilities and that the link is fully mediated by organizational trust. HPWS show significant interaction effects with adhocracy, market, and clan cultures on firm capabilities but show no interaction effects with hierarchy culture. These findings highlight the importance of organizational trust and organizational culture aligned with human resource practices in the successful implementation of HPWS.Keywords: customer response capability, high-performance work systems, internal process capability, organizational culture, organizational trust Key points 1 High-performance work systems (HPWS) were positively related to firm capabilities (customer response capability and internal process capability) by strengthening employees' trust in the organization. 2 It is important to cultivate adhocracy, market, or clan cultures prior to implementing HPWS to achieve organizational goals. 3 Management's decisions and actions that consistently support the focus of HPWS on human capital development are likely to nurture organizational trust and thereby encourage successful implementation of HPWS.
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