Penelitian ini bertujuan untuk mengetahui : (1) Untuk mengetahui kemudahan penggunaan berpengaruh terhadap minat penggunaan aplikasi pinjaman online (2) Untuk mengetahui persepsi risiko berpengaruh terhadap minat penggunaan aplikasi pinjaman online (3) Untuk mengetahui kemudahan penggunaan dan persepsi risiko berpengaruh terhadap minat penggunaan aplikasi pinjaman online. Penelitian ini merupakan Penelitian Kuantitatif. Sampel yang digunakan dalam penelitian ini adalah berjumlah 94 mahasiswa atau mahasiswi Fakultas Ekonomi dan Bisnis Universitas Serang Raya. Alat pengukuran uji dalam penelitian ini adalah SPSS V.25. Hasil berupa : (1) Kemudahan Penggunaan berpengaruh secara positif dan signifikan terhadap Minat Penggunaan. (2) Persepsi Risiko berpengaruh secara positif dan signifikan terhadap Minat Penggunaan. (3) Kemudahan Penggunaan dan Persepsi Risiko berpengaruh terhadap Minat Penggunaan aplikasi pinjaman online pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Serang Raya.
Abstrak: Penelitian ini bertujuan untuk menyelidiki pengaruh sales promotion, hedonic browsing, dan impulse buying tendency terhadap impulse buying pada pelanggan E-Commerce Shopee di Indonesia. Penelitian ini merupakan penelitian kuantitatif dan merupakan penelitian survei. Metode pengambilan sampel dengan menggunakan purposive sampling. Data didapatkan dari penyebaran kuesioner. Sampel dalam penelitian ini adalah 111 responden. Data diolah secara statistik dengan menggunakan Structural Equation Modeling (PLS-SEM). Pengujian instrument penelitian dilakukan dengan pengujian validitas konvergen dan validitas diskriminan. Penelitian ini juga menghitung koefisien determinasi. Pengujian hipotesis dengan melihat nilai koefisien jalur. Hasil penelitian menunjukkan bahwa sales promotion, hedonic browsing, impulse buying tendency berpengaruh secara positif dan signifikan terhadap impulse buying. Kata kunci: sales promotion, hedonic browsing, impulse buying tendency, dan impulse buying
Customer satisfaction will be formed if it can meet the expectations of the consumer base. Many factors that affect customer satisfaction including the quality of service and price. The problem in this research is (1) How does the quality of service to customer satisfaction, (2) How does the price of the additional services to customer satisfaction, (3) How does the quality of service and price of the additional services simultaneously on customer satisfaction. The results obtained by multiple linear regression equation Y = 13,122 + 0.159 X1 + 0.145 X2. Quality of service is not positive and not significant to customer satisfaction with the grades were t = 1.459, the price of the additional services are not there is positive and no significant effect on customer satisfaction with the value t = 1.441, quality of service and price of the additional services together no significant effect on consumer satisfaction with the value of F = 3.012. Overall quality of service and price of the additional services affect customer satisfaction by 0.048 or 4.8%, while the remaining 95.2% is influenced by other factors not examined by the author. Based on this research can be concluded that: 1) there are significant positive and significant correlation between quality of service to customer satisfaction 2) There is no influence of positive and significant correlation between the price of the additional services to customer satisfaction 3) there is positive and significant correlation between quality of service price additional services simultaneously on customer satisfaction.
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