The tendency towards the realization of profits, efficiency and growth of companies, emphasized in capitalism, has encouraged organizations to think about what is common for successful companies and what differentiates them from those considered unsuccessful. Thus, the organizational culture has become one of the most common themes in management theory and practice.As a means of regulating the conduct of an organization's members, organizational culture permeates all of its factors, manifesting itself as a cause and as a consequence of their behavior. Naturally, its impact can be felt in all aspects of the business, reflecting itself on the final results.Organizational culture should be cultivated, set in the function of company's success, but its negative impacts should be avoided.

Under the influence of different factors, the dynamics of the size of the operating profit margin of food trading companies in Serbia varies from comparable global food retailers in various countries. Based on the obtained results of empirical research, we can also conclude that the operating profit margin of the leading food trading companies in Serbia is lower than the in analyzed comparable food retail trade companies from the developed market economies. It points to the conclusion that it is necessary to efficiently manage revenues, costs, profit, assets, and financial structure in order to improve the performance of food trading companies in Serbia in the future. In order to increase the operating profit margin, as a measure of long-term performance, it is necessary to manage the financial structure of the food trading companies in Serbia as effectively as possible. The main objective of this paper is to apply dynamics of size and structure of operating margin of global retailers in Serbia by applying accounting methodology based on data from annual financial statements. It is an increasingly significant non-standard indicator of their performance. Therefore, this indicator will receive increasing attention in the future.

The main goal of this paper is to address how quickly and to what extent are international organizational cultures, brought by the world companies after the process of privatization, being implemented in a single monolithic culture. For this purpose was adopted and applied Denison model of organizational culture, which has been chosen because it emphasizes the need for balance between requirements for organization’s stability demands and its required flexibility. Considering that a different organizational culture reflects systematic change of an entire organization, this paper focuses on exploring the differences in culture dimensions among companies in domestic and foreign ownership in Serbia. A sample of 1000 employees was statistically processed. Changes in organizational culture tend to be relatively slow. The results confirm that organizational culture is a complex working environment, concerning organizational values, which represents a fundamental element of organizations. Given that the process of company ownership changes occurred fifteen years prior to the research implementation, obtained results show effects of interaction between national and organizational culture in this, relatively short, period of time. Obtained results can be generalized to countries that are passing or have recently passed a transition, and are similar in cultural characteristics.

In an era of constant change in all spheres of business, an essential factor in the survival of a company is monitoring developments in the region, rapid response to current trends and anticipating future market developments. In this way, companies become more successful and have more proactive control of their future. The aim of paper was that through empirical research, did on the model of Denison, shows the degree of adaptability of enterprises in the Republic of Serbia, to identify the factors that influence its development and check the premise that innovation is an essential factor of adaptability. Difference in adapting to changes in domestic and foreign companies is also analyzed. The results showed that companies in the Republic of Serbia still need to work on improving the adaptability, that the certain aspects of adaptability are more present in foreign than in domestic companies and that innovation is the main factor of adaptability. The significance of the results is in determining the way of improving the functioning of companies in the Republic of Serbia, especially of domestic companies, which after a period of transition, trying to integrate successfully into the European and world economy.

Emergencies occur unexpectedly, abruptly, and they set tasks for managers that are different from the usual way of work of the organization. The organization is then faced with the challenge to respond to the new situation with the available funds and following specially prescribed procedures, which can be very demanding for the management. At the moment, in the conditions of a pandemic caused by the SARS-CoV-2 virus, the problem is the fact that most health systems don't have enough health workers who can take care of a large number of infected patients. As their number is small, and at the same time they are in great danger of being easily infected with the virus, it is clear that special attention must be paid to their management and protection. The paper presents the results of research on the quality of management of employees in state health institutions that had the status of COVID hospitals in Belgrade and Loznica according to the level of health care service and highlights critical points that should be improved in the future.

In modern business conditions, organizational culture is recognized as a powerful tool for long-term survival and development of the organization. The purpose of this paper was to research whether and in what way the characteristics of organizations - such as its size, ownership structure, activity, domestic or foreign - influence the organizational culture. Because of continuous and rapid changes and enormous competition, which are features of modern business, the Denison model of organizational culture was chosen because it emphasizes the need for balance between requirements for organizational stability (factors of mission and consistency) and requirements for its adaptability (factors of involvement and adaptability). The survey covered a sample of 1,000 employees and the data was statistically processed using the one-way ANOVA method. The obtained results show the influence of organizational characteristics on its ability to balance the internal and external focus of the organization, its stability, and its ability to change. Likewise, there should be a certain organizational cultural transformation as a response to the paradigm change in wider environment should be a certain organizational cultural transformation as a response to the paradigm change in wider environment.

It is well known that, as they perform their work-related activities, people use only a small portion of their creative abilities and potentials, while the largest portion remains unused. If people are motivated, they invest more energy and passion into their work, and their good spirit helps them overcome all types of problems they come across at work. Likewise, motivated employees are in the state of emotional and intellectual satisfaction and feel great devotion to the organization they work for. An old Japanese saying speaks volumes about the importance of motivation: There is no point in carving a Buddha if you do not bring spirit into it. The question of motivation has become quite a challenge for modern managers because motivation is a continuous and changeable process that demands an individual approach. Numerous factors impact motivation and one of the most significant ones, to which special attention should be paid in the globalization era, is the cultural one.

Unless a company is state-owned, the relationship an organization nurtures towards its consumers is nowadays a significant factor of success and competitiveness. The aim of this paper is to point out to the significance of monitoring consumer needs in modern business conditions and to, in the empirical section of the paper through research results, give specific suggestions to the management of the "Sedmica plus" Travel Agency from Negotin concerning the improvement of their business and in accordance with the needs and wishes of their travellers.