This research aims to analyze the impact of Service Quality, Price Perception and Brand Image on Customer Satisfaction of The User of Online Transportation (Case on The User of GrabBike in Medan). Data collection empasys a sample of 100 from 32 items using Likert Scale standard of measurement. In this research, free variables consist of service quality, price perception, and brand image. Bound variable is customer satisfaction. Testing includes test the validity, reliability test and assumptions classic. While the method of data analysis used multiple linear regression.The result of ttest showed that the service quality, price perception and brand image has a significant effect on customer satisfaction. The results of signification value for each variable, both variables X and variable Y is above the alpha value (0.05), resulting in acceptance of H1and H0rejection. The result of F test showed that the service quality, price perception and brand imageworked togetherto gave positive and significant contribute on customer satisfaction.In accordance with a multiple linear regression equation, Y = 2,689 + 0,106 X1 + 0,133X2 + 0,141X3 +e. So in essence, variable X has a significant effect at customer satisfaction.The result of this research were brand image has the highest significant effect to customer satisfaction.
Penelitian ini menguji dan menganalisa dampak dari gaya kepemimpinan transformasional, transaksional dan orientasi pembelajaran pada kreativitas mahasiswa dengan menguji peran mediasi creative self efficacy. Penelitian dilakukan pada 110 mahasiswa Fakultas Ekonomi Universitas HKBP Nommensen yang mana, dalam proses pembelajaran hasil akhir yang diharapkan adalah mahasiswa memiliki pola pikir yang kreatif yang nantinya dapat menghasilkan output yang inovatif. Pengumpulan data dilakukan dengan studi survei menggunakan kuesioner. Informasi terkait variabel independen, yaitu kreativitas mahasiswa dikumpulkan melalui dosen yang mengajar di kelas responden tersebut (mahasiswa), hal ini dilakukan supaya tidak terjadi bias dalam melakukan penilaian yang objektif terhadap variabel yang diamati. Pengujian hipotesis menggunakan Structural Equation Modelling (SEM) dengan bantuan LISREL. Model Pengukuran merupakan Confirmatory factor analysis untuk setiap variabel dan Model Struktural untuk melihat hubungan antar variabel yang diamati. Hasil analisis menunjukkan bahwa dosen yang memiliki gaya kepemimpinan transformasional dimediasi oleh creative self efficacy mahasiswa akan menunjukkan pengaruh positif dan signifikan terhadap kreativitas mahasiswa.
Abstract The purpose of this research is to know the improvement of ASN competence through human resource information system, career development and work discipline of ASN, and its impact on ASN performance in Medan city government institution. Analytical technique used in hypothesis test in this research used Structural Equation Modeling (SEM). This study uses secondary data in the form of recapitulation of ASN amount spread over various SKPD in Medan City Government and primary in the form of questionnaires distributed to ASN spread on various SKPD existing in Medan City Government. Population or Total ASN in Medan City Government as many as 5,384 people from population taken sample of 373 ASN by Proportionate Stratified Random Sampling. The result of research in Medan City Government shows the implementation of Human Resource Information System has a positive and significant impact on ASN career development, the implementation of human resource information system has a positive and significant impact on ASN discipline, ASN work discipline has significant influence on ASN competence, Human, discipline and career development have no significant effect on ASN performance, competence mediate the influence of career development on ASN performance, competence able to mediate relationship or influence discipline on ASN performance, Competence has significant influence to ASN performance
This study aims to determine the effect of the service marketing mix on tourist satisfaction at yhe Sapo Juma Flower Garden. Tongging Karo. The number of the samples of this study were 100 respondents. The results of the t test show that : (1) the product has a positive and significant effect on tourist satisfaction, (2) the price has a negative effect on tourist satisfaction, (3) the place has a positive but not significant effect on tourist satisfaction, (4) the promotion has a positive but not significant effect on tourist satisfaction, (5) the people has a positive but not significant effect on tourist satisfaction, (6) the process has a negative effect on tourist satisfaction, (7) the phisical evidence has a positive and significant effect on tourist satisfaction. The result of the F test shows that the marketing mix together has a positive and significant effect on tourist satisfaction. The result of the coefficient determination or R square shows that the variable product, price, place, promotion, people, process and physical evidence can explain tourist satisfaction of 0.784 or 78.4% while the remaining of 0.216 or 21.6% is explained by other variables not examined.
This study aims to determine the effect of brand image and personal branding "Felicya Angelista" on purchasing decisions in the city of Medan. This research is a research with a quantitative approach. The sample in this study were users of the Scarlett Whitening product in the city of Medan totaling 100 respondents with the sampling technique using purposive sampling technique. From the t-test results, the brand image variable has a positive and significant effect on purchasing decisions and the personal branding variable has a positive and significant effect on purchasing decisions. Based on the results of the F test, brand image and personal branding variables simultaneously have a positive and significant effect on purchasing decisions. In this study, the coefficient of determination (R2) was 30.3%, which indicates brand image (X1) and personal branding (X2) on purchasing decisions (Y), the remaining 69.7% influenced by variables not examined.
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