Choosing what to study for school graduates is a compound and multi-stage process (Chapman, 1981; Hossler et al., 1999;Brennan, 2001; Shankle, 2009). In the information retrieval stage, future students have to gather and assimilate actual information, form a list of possible higher education institutions. Nowadays modern internet technologies enable universities to create conditions for attractive and interactive information retrieval. Userfriendliness and accessibility of Web 2.0-based environments attract more young people to search for information in the web. Western universities have noticed a great potential of Web 2.0 in information dissemination back in 2007. Meanwhile, Lithuanian universities began using Web 2.0 to assemble virtual communities only in 2010 (Valinevičienė, 2010).Purpose-to disclose possibilities to present universities to school graduates in Web 2.0 environments.Design/methodology/approach-strategies of a case study by using methods of scientific literature analysis, observation and quantitative content analysis.Findings-referring to the information retrieval types and particularity of information Social Technologies. 2012, 2(2): 456-472. 457 retrieval by school graduates disclosed in the analysis of scientific literature, it has been identified that 76 per cent of Lithuanian universities apply at least one website created on the basis of Web 2.0 technology for their official presentation. The variety of Web 2.0 being used distributes only from 1 to 6 different tools, while in scientific literature more possibilities to apply Web 2.0 environments can be found.Research limitations/implications-the empiric part of the case study has been contextualized for Lithuania; however, the theoretic construct of possibilities to present universities in Web 2.0 environments can be used for the analysis presentation of foreign universities in Web 2.0 environments.Practical implications-the work can become the recommendation to develop possibilities for Lithuanian universities to be presented in Web 2.0 environments.Originality/Value-possibilities to apply Web 2.0 environments at schools and universities have been analysed in different aspects of the application (administration of students' or pupils ' activity, communication, collaboration, learning); there are the studies of Web 2.0 environments aimed to manage career of specialists. Meanwhile in the aspect of study choice process the possibilities of presenting universities in Web 2.0 environments have not been analysed.
Greita technologijų kaita pakeitė žmonijos įpročius iš informacijos kaupimo į informacijos keitimąsi ir socialinių tinklų kūrimą. Tačiau mokslinėje literatūroje pasigendama analizės, kokie veiksniai leidžia studentams pasinaudoti saityno 2.0 aplinkomis sėkmingoms studijoms universitete. Straipsnio tikslasatskleisti, kokie universiteto studijų programos edukacinės aplinkos veiksniai padeda studentams kurti savo asmenines mokymosi aplinkas saityno 2.0 technologijų pagrindu. Analizuojami edukacinės ir studentų asmeninės mokymosi aplinkos formavimosi teoriniai aspektai, pateikiamos saityno 2.0 naudojimo universiteto edukacinėse aplinkose galimybės ir veiksniai.Reikšminiai žodžiai: edukacinė aplinka, asmeninė mokymosi aplinka, potenciali mokymosi aplinka, saitynas 2.0.
Scholars agree with the necessity to relate university educational environments with real life situations. Some universities try to create such environments through organizing students' practical tasks in real work organisations. Unfortunately, students encounter difficulties in adaptation to organizations. This paper is a theoretical attempt to investigate educational environment for students' organizational learning concept, aiming to substantiate educational environments for organizational learning in university studies. Organizational learning is analysed in the light of management and educational sciences.
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