The research was conducted to determine the effects of psychological capital on the personality on hotel staff working in an engagement setting in Ho Chi Minh City, Viet Nam. Data was collected by surveying 378 staffs who are working in hotels in Ho Chi Minh City which are rated 3 stars or more. Descriptive analysis, exploratory factor analysis, and linear regression analysis were used with SPSS 20 statistical package for data analysis. The results show that all psychological capital factors, including hope, efficacy, resilience and optimism have hadpositive impacts on hotel staffs’ work ethic. The study also demonstrated the effects of personality on the hotel staffs’ engagement with their work. The research outcomes suggest some managerial solutions to management problems by adapting psychological capital data and to take into consideration the personality of staff to enhance employees working in engagement settings in Ho Chi Minh City.
This research is to examine factors affecting consumers’ attitude to smartphone advertising in Ho Chi Minh City by questioning 290 consumers. The methodologies of Cronbach’s Alpha, Exploratory Factor Analyzing (EFA) and linear multiple regressioning were used by SPSS program. The results show that there are five main factors affecting consumers’ attitude to smartphone advertising in Ho Chi Minh City, ordered by the decreasing level of importance: entertainment, informativeness, credibility, non- irritation, permission and control. From that, the research makes the suggestions to smartphone advertisers in order to improve customer service better.
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