Factors Affecting Consumers’ Attitude to Smartphone Advertising in Ho Chi Minh City

Abstract

This research is to examine factors affecting consumers’ attitude to smartphone advertising in Ho Chi Minh City by questioning 290 consumers. The methodologies of Cronbach’s Alpha, Exploratory Factor Analyzing (EFA) and linear multiple regressioning were used by SPSS program. The results show that there are five main factors affecting consumers’ attitude to smartphone advertising in Ho Chi Minh City, ordered by the decreasing level of importance: entertainment, informativeness, credibility, non- irritation, permission and control. From that, the research makes the suggestions to smartphone advertisers in order to improve customer service better.

The Impact of Emotional Intelligence and Pressure on Working Stress of Elementary Teachers During the Covid-19 Pandemic in Ho Chi Minh City

“…Trait happiness influences working stress of elementary teachers during Covid-19 pandemic in Ho Chi Minh City negatively. Workload pressure and working stress Workload pressure was the constant pressure when a company or an organization assigned too much work to its employees at the same time, it was also the relectance to perform a job in the workplace (Ha & Tien, 2015). According to Kokoroko and Sanda (2019), high workload was one of the factors that caused working stress.…”