E fforts to develop measures of Internet commerce success have been hampered by (1) the rapid development and use of Internet technologies and (2) the lack of conceptual bases necessary to develop success measures. In a recent study, Keeney (1999) proposed two sets of variables labeled as means objectives and fundamental objectives that influence Internet shopping. Means objectives, he argues, help businesses achieve what is important for their customersfundamental objectives. Based on Keeney's work, this paper describes the development of two instruments that together measure the factors that influence Internet commerce success. One instrument measures the means objectives that influence online purchase (e.g., Internet vendor trust) and the other measures the fundamental objectives that customers perceive to be important for Internet commerce (e.g., Internet product value). In phase one of the instrument development process, we generated 125 items for means and fundamental objectives. Using a sample of 199 responses by individuals with Internet shopping experience, these constructs were examined for reliability and validity. The Phase 1 results suggested a 4-factor, 21-item instrument to measure means objectives and a 4-factor, 17-item instrument to measure fundamental objectives. In Phase 2 of the instrument development process, we gathered a sample of 421 responses to further explore the 2 instruments. With minor modifications, the Phase 2 data support the 2 models. The Phase 2 results suggest a 5-factor, 21-item instrument that measures means objectives in terms of Internet product choice, online payment, Internet vendor trust, shopping travel, and Internet shipping errors. Results also suggest a 4-factor, 16-item instrument that measures fundamental objectives in terms of Internet shopping convenience, Internet ecology, Internet customer relation, and Internet product value. Evidence of reliability and discriminant, construct, and content validity is presented for the hypothesized measurement models. The paper concludes with discussions on the usefulness of these measures and future research ideas.
. Information system (IS) security continues to present a challenge for executives and professionals. A large part of IS security research is technical in nature with limited consideration of people and organizational issues. The study presented in this paper adopts a broader perspective and presents an understanding of IS security in terms of the values of people from an organizational perspective. It uses the value‐focused thinking approach to identify ‘fundamental’ objectives for IS security and ‘means’ of achieving them in an organization. Data for the study were collected through in‐depth interviews with 103 managers about their values in managing IS security. Interview results suggest 86 objectives that are essential in managing IS security. The 86 objectives are organized into 25 clusters of nine fundamental and 16 means categories. These results are validated by a panel of seven IS security experts. The findings suggest that for maintaining IS security in organizations, it is necessary to go beyond technical considerations and adopt organizationally grounded principles and values.
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