This study aims to explore the readiness of local communities towards the development of tourism villages in the Jelekong Art and Culture Village, Bandung Regency. The study subjects were the people of Jelekong Village. Data obtained from the distribution of closed-end questionnaires and field observations. The analysis was performed using qualitative descriptive analysis. The results show that the community is psychologically prepared seen from the understanding of the principles of sustainable development in the tourism villages. Viewed from the aspect of social readiness, the existence of tourism activities has built a positive, proactive, innovative and creative attitude towards village communities. They disagree that tourism activities have created a negative social impact on people's behavior. Furthermore, counseling and training has been provided by the government and the Non-Government Organization (NGO) in improving community skills, and village policy has also supported the development of tourism villages. Meanwhile, from the institutional perspective, the village is potential to be developed because already has an institution in the form of a Kompepar.
This study aims to explore the readiness of local communities towards the development of tourism villages in the Jelekong Art & Culture Village, Bandung. The subject in this study were the local communities of Jelekong Village. The data were obtained from the distribution of closed-end questionnaires and field observations. The analysis was performed using a qualitative descriptive analysis. The results show the four readiness of local communities. The first finding shows that the locals are psychologically ready (score 4.16, agree), it is seen from the understanding towards the principles of sustainable development that must be applied in tourism villages management. The second result is about social readiness, which shows that the existence of tourism activities has built a positive attitude, proactive, innovative and creative processes of the locals (4.36, strongly agree). The local community disagreed that tourism activities implicates a negative social impact on people's behavior (1.81, disagree). Furthermore, from the side of government's support, counseling and training have been provided by the government and the Non-Governmental Organization (NGO) to increase the community skills. The government policy has also supported the development of tourism villages (3.93, high). Nevertheless, from the institutional perspective, Jelekong Village already has a local tourism action group but has not coordinated and managed the whole stakeholders of tourism there yet.
ABSTRAKCitra yang baik tentang destinasi wisata dapat menyebabkan wisatawan merespons secara positif dengan mengunjungi kembali niat dan juga menarik lebih banyak wisatawan potensial. Yogyakarta sebagai Provinsi Daerah Istimewa adalah tujuan wisata terbesar kedua setelah Bali di Indonesia. Peluncuran slogan "Jogja Istimewa" diharapkan dapat memberikan gambaran destinasi khusus dan pengalaman wisata yang menciptakan emosi positif bagi wisatawan sehingga mereka nantinya dapat mempengaruhi keputusan mereka untuk berkunjung lagi. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh gambar tujuan dan pengalaman perjalanan pada niat untuk mengunjungi kembali Destinasi Wisata. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif dan verifikatif. Hasil penelitian menunjukkan gambar objektif (X1) dari niat perilaku secara langsung lebih besar daripada efek tidak langsung. Efek langsung dari gambar tujuan (X1) adalah 0,114, sedangkan efek tidak langsung adalah -0,005. Oleh karena itu, peran variabel intervening (kepuasan bepergian Y) tidak signifikan untuk memperkuat pengaruh citra tujuan pada niat perilaku. pengaruh pengalaman bepergian (X2) pada niat perilaku (Z) secara langsung lebih besar dari efek tidak langsung. Efek langsung dari pengalaman bepergian (X2) adalah 0,808, sedangkan efek tidak langsung adalah -0,022. Oleh karena itu, peran variabel intervening (kepuasan bepergian Y) tidak signifikan untuk memperkuat efek pengalaman bepergian pada niat perilaku. Kata Kunci: Citra Destinasi, Niat Berkunjung Kembali, Pengalaman Perjalanan ABSTRACTA good image of the tourist destination can cause tourists to respond positively by revisit intention and also attracting more potential tourists. Yogyakarta as a Special Region Province is the second largest tourist destination after Bali in Indonesia. The launching of the slogan "Jogja Istimewa" is expected to provide an image of special destinations and tourist experiences that create positive emotions for tourists so that they can later influence their decision to visit again. The purpose of this study was to analyze the influence of destination images and travel experiences on the intention to revisit Tourism Destinations. The method used in this research was descriptive and verification research. The results showed the objective picture (X1) of the behavioral intention was directly greater than the indirect effect. The direct effect of the destination image (X1) is 0.114, while the indirect effect is -0.005. Therefore, the role of the intervening variable (satisfaction of traveling Y) is not significant to strengthen the influence of the goal image on behavioral intention. the effect of traveling experience (X2) on behavioral intention (Z) is directly greater than the indirect effect. The direct effect of the traveling experience (X2) is 0.808, while the indirect effect is -0.022. Therefore, the role of the intervening variable (satisfaction of traveling Y) is not significant to strengthen the effect of the traveling experience on behavioral intention.Keywords: Destination Image, Revisit Intention, Travel Experiences
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.