The Locals’ Readiness in Developing Tourism Village: Case Study of Jelekong Art & Culture Village, Bandung

Abstract

This study aims to explore the readiness of local communities towards the development of tourism villages in the Jelekong Art & Culture Village, Bandung. The subject in this study were the local communities of Jelekong Village. The data were obtained from the distribution of closed-end questionnaires and field observations. The analysis was performed using a qualitative descriptive analysis. The results show the four readiness of local communities. The first finding shows that the locals are psychologically ready (score 4.16, agree), it is seen from the understanding towards the principles of sustainable development that must be applied in tourism villages management. The second result is about social readiness, which shows that the existence of tourism activities has built a positive attitude, proactive, innovative and creative processes of the locals (4.36, strongly agree). The local community disagreed that tourism activities implicates a negative social impact on people's behavior (1.81, disagree). Furthermore, from the side of government's support, counseling and training have been provided by the government and the Non-Governmental Organization (NGO) to increase the community skills. The government policy has also supported the development of tourism villages (3.93, high). Nevertheless, from the institutional perspective, Jelekong Village already has a local tourism action group but has not coordinated and managed the whole stakeholders of tourism there yet.

The Contribution of Cultural Arts Production to Improving the Community’s Economy

“…Humans create a culture to preserve and maintain human life itself. Thus culture is that complex which includes knowledge, belief, art, morals, law, customs, and the capabilities and habits created by man as a member of society (Nurazizah, 2019).…”

“…The cultural value system is the highest and most abstract level of mores (Fitri, Ahmad, & Ahmad, 2015). The reason is that cultural values consist of concepts of knowing everything considered valuable and necessary by the members of the society concerned (Nurazizah, 2019). Although cultural values function as a way of life for a community's citizens, they are very general, have an extensive scope, and are usually difficult to explain rationally and concretely.…”

“…However, this is not the case with Jelekong village. Communities in this area are able to produce many paintings every day, which will then be sold, both in the area and to other areas and even abroad, thus making this painting activity their main livelihood (Nurazizah, 2019). Geographically and culturally, this area is not much different from the surrounding areas (Sofyan, 2020).…”

Potential Packaging and Distribution Channel Model for Rural Tourism Packages in Timpag Village, Kerambitan District, Tabanan Regency, Bali

“…This is of course an effort to help the community make the best use of the resources it has to achieve independence, progress and community welfare. The community's ability to maintain prosperity without relying on external sources will increase if they successfully manage village resources (Nurazizah & Darsiharjo, 2018).…”