Within the United Kingdom (UK), assisted living technologies are mostly provided through statutory health and social care services following assessment of individual need and application of eligibility criteria. This paper describes the first UK study to explore and develop business approaches and innovations required to make electronic assisted living technologies more accessible to consumers in their fifties and sixties. A robust mixed-method approach was used including a large sample size for a consumer survey, triangulation of methods and confirmation of research findings through validation workshops. This three-year study makes significant and original contributions to understanding consumer needs in this rapidly changing market and offers unique insights into the needs and wants of people aged -. Analysis shows significant differences between consumer and business perceptions, indicating that marketing is not closely aligned to consumers' needs and is affecting the development of the market. New approaches to consumer-led business models are presented to improve information and marketing aimed at --year-old consumers. A 'Broker/Independent Advisor' business model showed most potential for meeting the needs of both consumer and business stakeholders. Findings support future development of an assisted living consumer market to meet growing levels of need and demand, and to offer greater consumer choice of mainstream technologies to enable people to age in place.
The celebratory nature that some events generate creates a liminoid space through which participants can obtain social benefits. This article examines Chalip's five liminality strategies in the context of supplemental events, which are events run in conjunction with major sporting events.
The discussion is framed within the context of two supplemental events aligned to the 2015 ICC Cricket World Cup, the Fan Zone, and the Trophy Tour. Using 152 short interviews with attendees, the study found some evidence of the presence of Chalip's strategies at these events and that these
lead to social benefits. However, the level of liminality and communitas created was minimal, due to the open access nature of the event spaces and also because "live" World Cup matches were not broadcasted akin to typical "live sites." The study contributes to understanding in relation to
liminality strategies in the context of supplemental events.
This paper develops a framework for identifying and fostering social impact for 'supplemental' (cultural, sporting and other) events which run in tandem with major sporting events. The framework links the aims of supplemental events with a classification of event activities in terms of achieved social impact and potential social benefits. Data supporting the study was collected from over 150 interviews conducted with tourists and local attendees at two supplemental events (Fan Zone and Trophy Tour) held in Australia as part of the 2015 International Cricket Council Cricket World Cup. Short-term social impacts emerging from the findings included a shared sense of community resulting from the atmosphere and ambience of the events. Potential longer-term social benefits, such as healthier lifestyles, were also identified by both tourists and locals. The framework enhances current understanding of strategies for fostering social impact and potential social benefits by providing an analytic tool to examine supplemental events and their effects on tourists and locals.
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