Human life is inseparable from technological developments. Until now, research related to the Technology Acceptance Model (TAM) is still used as a basis for the theory of technology product acceptance in line with the increasingly complex development of human behavior and needs. This research is the development of Technology Acceptance Modeling (TAM) by involving the Narrative Online Advertising variable. The purpose of this study is to develop and test the model by including the Narrative Online Advertising variable as an external variable or antecedent variable to the attitudes and intentions of millennials in adopting an electronic wallet (Go-Pay). The Narrative Online Advertising variable, as the theory developed by Ching, Tong, Chen, and Chen, is an online advertising strategy involving the narrative element in advertising content, which has been widely displayed on the internet media. The object used in this study is Go-pay, a popular electronic wallet application in Indonesia. The sample in this study is the millennial communities domiciled in Surabaya totaling 200 respondents, collecting data through questionnaires, using a Likert scale, and the analytical tool used is SmartPLS. The results of this study show that Narrative Online Advertising has a positive effect on the Perception of Ease of Use, but does not affect the Perception of Benefits. At the same time, the four factors positively affect the Attitude and intention to adopt Go-pay. These results indicate that millennials will use Go-pay if Narrative Online Advertising is improving their interest in using the e-wallet. Therefore, it is suggested that in making an e-money application, Narrative Online Advertising is important to attract millennials in using the app.
Background: The image of fishermen so far is a group of people classified as poor. One effort to reduce poverty is to revive the microenterprise economy through cooperatives and utilize waqf funds as an alternative source of financing for microbusinesses. The Mining and Cumpat Fishermen Group of Kenjeran District in Surabaya City has now received capital injections from productive endowments in their cooperatives. However, another problem arises from productive waqf there, the waqf that is collected is not as much as what is needed by the person. Purpose: This service program is expected to produce an outcome that is a blockchain based application that can facilitate endowments and willingness. Thus it is expected to help increase the capital of the Fishermen and Cumpat Fishermen Group, Kenjeran District, Surabaya City. Method: This service program used a participatory method whereby the companion was also involved in the application business process. In addition, the companion also asked for active participation from the mauquf alaih to provide detailed information about his business. Thus, the facilitators could promote to the prospective waqf to channel the endowment funds. Results: This assistance program produced a waqf application with blockchain technology that can be accessed on waqf.network. Conclusion: This program was considered effective in growing trust in the distribution of waqf funds. In addition, maukuf alaih also makes it easier to get investors in developing their businesses.
The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase Behavior (GPB). This study employs samples using a questionnaire instrument. The result of the collected 268 questionnaires of respondents were processed using descriptive and quantitative analysis data using SEM (Strutural Equation Model) analysis techniques with Stata 13. The results showed that millennial generation in shaping their engagement behavior on environmental issues is influenced by environmentally friendly advertisements, attributes or labels used on a product, then perceptions of environmentally friendly brands and trust in environmentally friendly advertisements, trust in compliance or environmentally friendly labels and brands that are on the products they know.The findings of this study suggest that individual factors in the form of religious and situational factors in the form of green marketing tools in the form of eco labels, eco brands, trusts or trust in eco labels and eco brands, and environmental advertising affect green behavioral.
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