2023
DOI: 10.1016/j.ijgeop.2022.11.002
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Explaining littering prevention among park visitors using the Theory of Planned Behavior and Norm Activation Model

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Cited by 22 publications
(29 citation statements)
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References 86 publications
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“…Thus, H3 was accepted. This finding confirms prior studies (Fenitra et al , 2022; Huang et al , 2014; Jia et al , 2022; Seong et al , 2021). The basis for this finding could be that innovative knowledge, information and favourable behaviour would influence urban tourists' visiting behaviour towards national parks.…”
Section: Discussionsupporting
confidence: 93%
“…Thus, H3 was accepted. This finding confirms prior studies (Fenitra et al , 2022; Huang et al , 2014; Jia et al , 2022; Seong et al , 2021). The basis for this finding could be that innovative knowledge, information and favourable behaviour would influence urban tourists' visiting behaviour towards national parks.…”
Section: Discussionsupporting
confidence: 93%
“…According to norm activation theory, moral personal norms stimulate a sense of moral responsibility among a personal encouraging one to perform him or her in environmentally friendly way (Stern et al, 1999 as cited by Ostertag, 2023). These moral norms links to self-concept and let the one experience feelings of intrinsic obligation to behave in environmentally friendly manners (Fenitra et al, 2023). Behavioural outcomes are routed through inherited value system not dependent on external cues (Jang, & Kim, 2023), where personal norms are realised based on elaborating logics and reasoning indifferent to expectations of the society and self-interests (Mahasuweerachai & Suttikun, 2023).…”
Section: Personal Normsmentioning
confidence: 99%
“…According to the theory, these three factors interact to determine an individual's intention to perform a behavior, which then results in the actual behavior [40,41]. To this day, numerous fields, including health and social psychology [42][43][44] and marketing [45][46][47], have made extensive use of the theory to explain and predict human behavior in relation to real estate.…”
Section: Theoretical Frameworkmentioning
confidence: 99%