Purpose: With rapid expansion of global online markets including India, researchers and practitioners are challenged to understand drivers of customer website satisfaction, trust, and loyalty. In this research, website design is expected to influence if customers revisit an online vendor.Design/Method: Based on surveys and interview data collected in India, participants evaluated a local and foreign website of the same online vendor. Findings:Results indicate significant preferences for the local website for almost all design categories. Further, the local site instilled greater trust, satisfaction, and loyalty. Data collected for this study are compared with parallel work conducted in four other countries using the same procedures.Research Limitations/Implications: The current investigation is relevant for researchers who aim to expand knowledge concerning the impact of website design related to user trust, satisfaction, and loyalty. The work also has implications for Web designer or managers who seek to enhance market attraction and retention to online websites. Limitation of the investigation is that both the local and foreign websites used are Samsung websites, and that only a single task (searching for a cell phone) was used.Originality: Few studies have examined web design related to user outcomes such as trust, satisfaction, and loyalty in international markets.

No abstract

No abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

Assesses five trends that will be likely to affect the nature of trade and investment in Asia Pacific in the coming decade. These include infrastructure upgrading, public sector reform, increased military procurements, massive capital inflows and foreign debt build‐up. States a better understanding of these trends will promote strategic entry into fast‐growing, hard‐to‐crack markets. Vastly improved corporate revenue and profits might result. Equally important, it presages long‐term gains in economic and political influence in Asia Pacific.