Emerging issues related to marketing and business activity in Asia Pacific

Abstract

Assesses five trends that will be likely to affect the nature of trade and investment in Asia Pacific in the coming decade. These include infrastructure upgrading, public sector reform, increased military procurements, massive capital inflows and foreign debt build‐up. States a better understanding of these trends will promote strategic entry into fast‐growing, hard‐to‐crack markets. Vastly improved corporate revenue and profits might result. Equally important, it presages long‐term gains in economic and political influence in Asia Pacific.

Marketing and e‐commerce as tools of development in the Asia‐Pacific region: a dual path

“…Rich and poor countries differ in their access to and use of information technology, and this gap appears to be growing, particularly among the underrepresented (United Nations Development Program, 2000). The profiles of Asia-Pacific countries in the tables which follow reveal great need, but also great potential, opportunity, and steady progress in the building of infrastructure for conducting e-commerce (Strizzi and Kindra, 1998).…”

“…Due to the sheer numbers of people that live in the region and the great need for affordable products, the Asia-Pacific region presents an enormous opportunity for investment across a range of industries (Strizzi and Kindra, 1998). Based on the data available for patent applications among nations with lower incomes, Bangladesh, The Philippines and Thailand appear to be encouraging marketing activity by entrepreneurs, a fact which bodes well for their future competitiveness in the global marketplace.…”

“…As countries in the Asia-Pacific region continue to rapidly embrace the marketing of goods and services via the Internet and adapt their infrastructure for further growth, a number of significant needs can be seen. Although major investors largely ignore the world's poorest nations, these markets offer a number of substantial opportunities for enterprises willing to enter and invest in them (see Prahalad and Hammond, 2002;Strizzi and Kindra, 1998).…”

A Survey of Canadian Countertrade Practices with Asia‐Pacific Countries

“…* More and more Canadian companies are realizing that a local presence is vital if they wish to participate more fully in Asia-Pacific's rapid economic growth and infrastructure investment boom. The sheer number of new trade and investment deals signed (worth almost $10 billion) during Team Canada's successful trade mission to China, Indonesia, and Vietnam in November 1994 clearly points in this direction (Kindra & Mansor, 1996;Strizzi & Kindra, 1995).…”

“…Cash or near-cash transactions still remain the optimal methods of doing business. In fact, countertrade may supplement, and not supplant, traditional trade and finance mechanisms (Strizzi & Kindra, 1995. Mirus and Yeung (1986, p. 27) observed that "in many circumstances countertrade is a rational response to transaction costs, information asymmetry, moral hazard-agency problems, and other market imperfections.…”