Is television advertising good for children? Areas of concern and policy implications

Bandyopadhyay, Subir; Kindra, G. S; Sharp, Lavinia

doi:10.1080/02650487.2001.11104878

Cited by 55 publications

(40 citation statements)

References 15 publications

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“…Research on advertising literacy suggests that advertising literacy or the skills of analysing, evaluating, and creating persuasive messages across a variety of contexts and media (Young 2003) increase with age (Bandyopadhyay et al 2001;Hastings et al 2003;Kunkel et al 2004;Martin 1997;Oates et al 2002;Rozendaal et al 2011;Valkenburg and Cantor 2001;Wright et al 2005;Young et al 1996).…”

Section: The Influence Of Children's Cognitive Development On Advertimentioning

confidence: 99%

“…Studies do show that advertising can persuade children that a product is desirable (Atkin and Gibson 1978;Roedder et al 1983) but that cognitive development plays a crucial role in the processing of advertising. Scepticism towards advertising claims develops only from a certain age once certain cognitive and social developments have taken place (Bandyopadhyay et al 2001;Rozendaal et al 2011;Wright et al 2005). Heyman and Gelman (2000) proposed that when young children (under 8 years) receive information about the attractiveness of a person and receive trait information that might contradict the physical attractiveness stereotype, children sometimes reinterpret the information that contradicts the physical information to solve any inconsistencies.…”

Section: Hypothesesmentioning

confidence: 99%

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Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children

Vermeir

Sompel

2013

J Consum Policy

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This paper investigates (1) whether the physical attractiveness stereotype applies to children, (2) whether children's self-perception is influenced by the attractiveness of an advertising model, (3) whether children's attitudes towards an ad and buying intentions for a non-beauty related product are influenced by the attractiveness of an advertising model, and (4) whether age affects (1), (2) and (3). Results of two experimental studies with respectively 8-9 year old (N = 75) and 12-13 year old (N = 57) girls and boys confirm the presence of the physical attractiveness stereotype in children. The presence of a moderately attractive (versus less attractive) model has a negative influence on general self-worth for 8-9 year old boys, but not for girls, nor for 12-13 year old children. Exposure to a moderately attractive (versus less attractive) model also has a positive influence on perceived physical appearance of 8-9 year old girls, but this effect does not occur for boys, nor for 12-13 year olds. The studies also show that moderately attractive (versus less attractive) models increase attitudes and buying intentions for 8-9 year olds, but not for 12-13 year old boys and girls.

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Section: The Influence Of Children's Cognitive Development On Advertimentioning

confidence: 99%

Section: Hypothesesmentioning

confidence: 99%

Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Year-Old Children

Vermeir

Sompel

2013

J Consum Policy

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“…Nonetheless, the television medium has more potential to be manipulative and exploitative because television can more easily reflect reality and the unimaginable -beyond reality. This practice is well-established in television commercials directed at children where fantasy is used widely on the basis that children have a great capacity for imagination (Bandyopadhyay et al, 2001) Online advertising is a well-established as a medium (Hawkins 1994) which is characterized by ease of entry, relatively low set-up costs, global accessibility, time independence, and interactivity (Berthon et al, 1996). Consequently, this medium creates an opportunity for firms to deliver fast and timely messages at a low cost.…”

Section: Attitudes Towards Advertising In Specific Media (A M )mentioning

confidence: 99%

“…The question of ethical values in advertising practices is also one of the controversial issues driving negativity towards advertising, especially in relation to advertisements on the television. Despite the strict guidelines in many countries designed to protect children from negative advertising influences and to ensure that advertisements directed at them are ethically and morally acceptable, parents and other consumer protection groups feel that television advertising causes harm to certain audiences, especially young and vulnerable viewers (Bandyopadhyay, 2001). …”

Section: Introductionmentioning

confidence: 99%

Attitudes toward Specific Advertising Media (AM): Informative or Manipulative?

Yaakop¹,

Hemsley‐Brown²

2014

ASS

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Attitudes toward advertising in general (A G ) is a concept which often raises ethical, social and cultural concerns, and yet in the context of specific media, consumers are often more positive, and find advertising entertaining, thought-provoking, amusing and informative. This paper focuses on attitudes toward advertising in three specific media (A M ) (print, television and online advertising) and aims to provide input into the design decisions of an advertising campaign. The survey is based on a sample of 425 Malaysian and international tourists, and one key finding is the positive view that respondents have about advertising in print, online and on television. In terms of attitudes to print advertising, social role and image makes the strongest unique contribution to A P ; for television advertising product information makes the strongest unique contribution to explaining attitudes to A TV ; and in terms of online advertising, hedonic pleasure makes the strongest unique contribution to explaining attitudes to A O.

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“…Whilst there is an increasing amount of research and commentary emanating from Europe (Preston 2000(Preston 1999Young 2000;Bergler 1999), it is also clear that there are fewer academic researchers involved in this area today (Bandyopadhyay, Kindra and Sharp 2001).…”

Section: Gaps and Disagreement In And Recency Of The Researchmentioning

confidence: 99%