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The end of tourism?In 2017, the Copenhagen Tourism Bureau declared the "End of Tourism!", adding "as we know it[1]". If, after more than two centuries of steady development, the "end of Tourism as we know it" is finally upon us, the main stage where its demise is being acted out is in our cities. Our cities were the backdrop to the first organized mass anti-tourism demonstrations (Colomb and Novy, 2017). They have been the primary victims of "overtourism", a subject extensively discussed in the tourism literature in recent years (Popp, 2012;Seraphin et al., 2018). City tourism has also been used as a lever for opening the debate on more global urban problems, such as insufficient affordable housing, galloping gentrification in central neighbourhoods (Gravari-Barbas and Guinand, 2017) and changes in the urban fabric of local communities brought about by corporate development (Sdino and Magoni, 2018;Sonntag et al., 2018).However, research has recently begun to look at cities not just as the main setting for the "end of From tourism's "velvet revolution" to urban tourism disruptions A "velvet revolution" in tourism began to emerge at the end of the twentieth century. This was due, on the one hand, to the desires and expectations of "mature" tourists and, on the other, to the responsiveness of local tourism systems. These "mature" tourists, whose tourism

This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition. To do so, it outlines main research topics, approaches and challenges, as well as related industry issues and learning dimensions.

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