O elo de Pós-Venda envolve além dos processos de fluxo físico e lógico dos bens e de scrviços, os dcscartcs c discrcpâncias no ponto dc consumo. Estcs itens podcm ter dcstinos de reciclagem, recondicionamento, reparos ou refugo, podendo retornar ao estoque diretamente ou ser direcionado para algum outro processo intermediário ou definitivo. O presente estudo busca identificar os processos da logística reversa como fator diferencial na melhoria do produto e/ou processo, através do estudo de caso de um “rcc’n//” de grande proporção de “nn ôog.s ” com o propósito de realizar o relato de experiência mediante estudo de caso único. O resultado conduz a importantes reflexões em que o fator custo possui implicações nos resultados da empresa no curto prazo. No entanto, ao longo dos tempos a questão qualitativa constitui-se no elemento que assegura a imagem e a continuidade institucional fundamental que pode diferenciar no longo prazo.
Packaging makes a valuable contribution to economic, environmental and social sustainability through product protection, waste prevention, enabling efficient business conduct and providing consumers with the benefits of the products it contains. The case study chosen for the work was carried out in a multinational automotive company with the objective of researching the financial and environmental factors in the substitution of one-way packages by the returnable ones during the distribution of parts for automotive dealers. There is no single solution to manage packaging waste. The best combination of options depends on local conditions, especially demographics and the degree of investment made in modern processing systems. Determining the best combination of options for managing packaging waste therefore requires detailed case-by-case analysis where life-cycle assessments can provide valuable decision support.
The present study seeks to identify the processes of reverse logistics as a differential factor in the improvement of the product and / or process, through the case study in the reverse logistics of a recall of a large proportion of airbags for the purpose of performing the experience report through a single case study. The company in question has more than 200 points of service distributed throughout the great Brazilian territory, and is segmented according to Figure 3 below into 5 (five) large regions, according to the distribution and regions served by 5 loads. Outbound logistics follows the full flow of the supply chain, that is, from the origin (factory) to the dealers (delivery points), through points of consolidation of cargo due to long distance and fractional distribution (low volume). In fact, a "recall" process, where there is a whole commitment to image, end customer and understand the real root cause of the problem, reverse logistics becomes a differentiated process in the preservation of industrial operation. It is an innovative and unique initiative within the automotive segment, where the safety and reliability factor has a primary emphasis on corporate image at the global level. Reverse logistics had a decisive and important role in the recall process where procedures and flows are designed exclusively to meet this specific demand. The result leads to important reflections in which the cost factor has implications on the company's results in the short term. However, over time the qualitative question is the element that ensures the image and the fundamental institutional continuity that can differentiate in the long term. This paper concludes with the discussion of theoretical and practical contributions, limitations, and avenues for future research.
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