RESUMO O ambiente de trabalho pode contribuir para o desempenho e produtividade dos trabalhadores bem como para a troca de informações entre colegas de trabalho que, ao interagirem, promovem a criação de conhecimento. O objetivo do presente estudo foi o de identificar a influência da satisfação com os aspectos tangíveis do ambiente construído sobre os aspectos intangíveis do processo de criação do conhecimento em empresas do Rio Grande do Sul. O método adotado foi de natureza quantitativa com abordagem descritiva. Os dados foram coletados por meio de uma survey com corte transversal. O campo de estudo foi o das áreas intensivas em conhecimento de empresas. Para a análise dos dados foram adotadas técnicas de estatística multivariada. Os resultados revelaram a relação positiva entre a criação de conhecimento tácito e a satisfação com o ambiente construído. Mais especificamente, os resultados indicam que a satisfação com o ambiente construído apresenta maior impacto sobre a criação de conhecimento, nas áreas da tecnologia e aprendizagem.
Purpose
The paper aims to identify the relationship between the use of storytelling and innovative work behavior (IWB) in organizations.
Design/methodology/approach
The research took place in a human resource development (HRD) training session for leaders of Alpha Group. In this session, storytelling was adopted to discuss innovation and IWB. Following the training, the leaders completed a questionnaire about the effectiveness of the stories for the construction of knowledge and IWB. Data were collected from 97 leading sectors. Subsequently, data analysis was performed to identify correlations between the aspects.
Findings
The paper provides empirical insights about the use of storytelling, the effectiveness of the stories, as well as their relationship with the innovative behavior of sectors leaders in a Brazilian organization. It has identified the relation between effectiveness of stories and level of innovative behavior.
Research limitations/implications
Owing to the chosen research approach, the research results cannot be generalized. Because it is a study of a single organization, the results concern to the reality experienced in the organization studied. Therefore, researchers are encouraged to test this relationship in other organizations to contribute to the discussion and practice of innovation in HRD.
Practical implications
Stories can contribute to innovative behavior, and innovative behavior contributes to helping understand the stories. HRD practitioners can provide the use of storytelling, combined with other forms of interventions, to enhance IWB to promote collaborative learning culture and work engagement.
Originality/value
Previous papers have identified the role of HRD in the development of IWB in organizations. Theoretically, previous papers have also highlighted that storytelling can be a tool for the development of innovative behavior. The paper empirically has tested these contributions, identifying emerging aspects of this relationship.
The monitoring of business environments allows companies to identify signals that, when processed, become external stimulation to the creative process and innovation sources. This study aimed to investigate the use of creative routines for signal processing and innovation performance in a corporate group. The research is based on a case study carried out in six companies which are part of a Brazilian corporate group. The methodology used was mixed methods with the concurrent embedded design. We collected qualitative and quantitative data in multiple units of analysis. The results indicate that companies that have developed creative routines perform better on innovation. They also reveal that innovation agents act locally and around their environment. Therefore, there is an endogenous potential for the use of creative routines to foster innovation.
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