The change brought by Big Data about the way to analyze the data is revolutionary. The technology related to Big Data supposes a before and after in the form of obtaining valuable information for the companies since it allows to manage a large volume of data, practically in real time and obtain a great volume of information that gives companies great competitive advantages. The objective of this work is evaluating the factors that affect the acceptance of this new technology by small and medium enterprises. To that end, the technology acceptance model called Unified Theory of Technology Adoption and Use of Technology (UTAUT) was adapted to the Big Data context to which an inhibitor was added: resistance to the use of new technologies. The structural model was assessed using Partial Least Squares (PLS) with an adequate global adjustment. Among the results, it stands out that a good infrastructure is more relevant for the use of Big Data than the difficulty of its use, accepting that it is necessary to make an effort in its implementation.
Llegar a los resultados de este libro fue posible gracias a la participación de las entidades que pertenecen a la Red Regional de Emprendimiento del Cauca, quienes, desde sus capacidades y compromiso con la región, aportan y promueven nuevas formas de estimular el emprendimiento, entre ellas, agradecemos a la Cámara de Comercio del Cauca, a la Oficina de Gestión de Empleo y Emprendimiento del Municipio de Popayán, al Centro de Desarrollo Tecnológico Clúster CreaTIC, al Servicio Nacional de Aprendizaje – SENA Cauca, al Colegio Comercial del Norte (Popayán), a la Universidad del Cauca, a la Institución Universitaria Colegio Mayor del Cauca, a la Corporación Autónoma del Cauca, a la Corporación Universitaria Comfacauca Unicomfacauca y a la Escuela Superior de Administración Pública – ESAP.
The objective of this research article is to determine if social and cultural capital are factors that cause inequalities in the level of knowledge in civic and citizenship education, between Latin American and European countries. To achieve this purpose, information from the National Study of Civic and Citizen Education -ICCS-, of the International Association for the Evaluation of Educational Achievement -IEA-, of the year 2016, is used. Methodologically speaking, the Educational Production Function -EPF- is estimated and subsequently, the Oaxaca-Blinder decomposition technique is applied to quantify the differences in civic and citizenship education and see how much they are explained by the characteristics of the student and their family. the school, the social and cultural capital. As a main result, educational inequalities were found in favor of European countries, and are due to a greater extent to differences in school resources, between Latin American and European countries, followed by differences in social and cultural capital, therefore, it is the European students who make the best use of and benefit from the differences in school endowments and in social and cultural capital.
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