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Government trust is known to be associated with preventive practices during pandemics, but few studies have explored the roles of knowledge and negative emotion in conditioning the relationship between trust and preventive behaviors. The aim of this study was to explore the roles of knowledge and negative emotion in conditioning the relationship between trust and preventive measures during the COVID-19 pandemic in China. Data from a cross-sectional survey of 3000 Chinese adults [mean (SD) age 36.93 (12.11) years; 52.4% male], conducted using quota-sampling method (March 2–2020 to March 23–2020), were analyzed. Overall, respondents performed recommended preventive measures more frequently (3.21 out of 4) than excessive preventive measures (2.11 out of 4). Government trust was positively associated with both officially recommended (b = 0.12; 95%CI = 0.18, 0.25) and excessive preventive behaviors (b = 0.07; 95%CI = 0.03, 0.10). The positive relationship between trust and excessive preventive behaviors was found to be statistically significant only among those with low levels of COVID-19 knowledge. Officially recommended preventive behavior is most likely to happen when there is a combination of high levels of government trust and low levels of negative emotion. Therefore, government trust increases both official and excessive (sometimes unscientific) preventive behaviors. Interventions shall aim to enhance people's COVID-19 knowledge and to reduce negative emotions.

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The aim of this study is to investigate the effects of traditional media, social media, and media trust on people’s compliance with health behaviors during the COVID-19 pandemic in China. A total of 3000 Chinese adults filled online questionnaire using quota sampling method. Results show that use of central government media and use of WeChat are positively related to compliance with health behaviors, while use of local media and use of Weibo are negatively related to the levels of compliance. In addition, trust in the media amplified the effects of media use on levels of compliance.

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Privacy is a culturally specific phenomenon. As social media platforms are going global, questions concerning privacy practices in a cross-cultural context become increasingly important. The purpose of this study is to examine cultural variations of privacy settings and self-disclosure of geolocation on Twitter. We randomly selected 3.3 million Twitter accounts from more than 100 societies. Results revealed considerable cultural and societal differences. Privacy setting in collectivistic societies was more effective in encouraging self-disclosure; whereas it appeared to be less important for users in individualistic societies. Internet penetration was also a significant factor in predicting both the adoption of privacy setting and geolocation self-disclosure. However, we did not find any direct relationships between cultural values and self-disclosure.

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