Today's turbulent economic environment confronts Germany's tooling industry with new challenges. To compete with China and with the new eastern members of the European Union, German companies must come up with innovative products and services to stand out from their competitors. New types of business models shall offer individual solutions to the customers, integrating product and accompanying product-services to a product-servicesystem.
Kurzfassung
Die Branche Werkzeug- und Formenbau steht vor immer neuen Herausforderungen: Um mit Wettbewerbern aus Asien und Osteuropa konkurrieren zu können, haben deutsche Unternehmen sich mit ihren innovativen Produkten und Dienstleistungen von der Konkurrenz abzuheben. Neue Geschäftsmodelle müssen dem Kunden maßgeschneiderte Lösungen anbieten, welche das Kernprodukt mit individuellen Dienstleistungen zu Produkt-Service-Systemen bündeln. Basis dieser Geschäftsmodelle sind „intelligente“ Werkzeuge, welche erweiterte Prozessdaten aus der Produktionsphase des Werkzeugs zur Verfügung stellen.
In today’s times, more than ever cost competition and high demands of globalized value-adding chains put strong pressure on small- and medium-sized toolmakers. As an exclusive differentiation in price is not an option, new means for achieving sustainable competitive positions have to be found. A promising approach for differentiation is to enhance the existing range of products by offering customer-specific services within so-called industrial product-service-systems. However, the lack of local presence inhibits the toolmakers’ abilities to deliver these services to their global customers. To address these challenges the European R&D-project TIPSS has the objective to develop suitable methods, techniques and technologies, for toolmakers to improve their local and global performance thus enabling them to offer industrial product-service-systems on a global scale. The basis of the project is a large scale toolmaker and parts producer survey focusing on service provision. The survey identifies the global footprint of toolmakers regarding the provision of tool-related services. Key findings of the survey with respect to designing industrial product-service-systems are presented in this paper
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