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Today more and more gamers purchase digital products on the online game. Therefore, the study was conducted to determine the factors that influence repurchase intention on digital online game items on the official website. Factors studied were system, service, and information quality on repurchase intention through utilitarian & hedonic shopping value and customer satisfaction. The data processed through validation, reliability and SEM analysis. From the results the most influence is information quality, where this affects hedonic & utilitarian shopping value, then leads to customer satisfaction and finally to repurchase intention. Based on the results the managerial implication is focused on increasing information with currency dimensions and system quality with accessibility dimensions to increase repurchase intention to purchase digital products.

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This study is conducted to investigate the relationship between price fairness, customer satisfaction, loyalty, and price acceptance in Indonesia’s low-cost carrier market. The study is using a combined method of a quantitative study with paper-based questionnaires and a qualitative study by means of a focus group discussion, to LCC customers in Jakarta. Convenience sampling collects 200 usable respondents. The data is analyzed using the regression method in SPSS. The empirical result shows that in the low cost carrier market, price fairness has an impact on customer satisfaction, loyalty, and price acceptance. Customer satisfaction affects price acceptance and loyalty positively. However, loyalty has shown no effect on price acceptance. This study suggests that customer satisfaction is the main factor to build price acceptance in the low-cost airlines industry. Some managerial implications relevant to the findings are provided.