Factors Affecting Repurchase Intention of Digital Products on Online Games in Indonesia

Wibowo, David Chandra Sukma; Simanjuntak, Evi Rinawati

doi:10.35940/ijmh.g0681.0641020

Cited by 3 publications

(2 citation statements)

References 27 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In mobile games, factors impacting intentions include quality, trustworthiness, reputation, satisfaction, and perceived worth. Previous research concludes elements like image, satisfaction, and perceived value best forecast intent among mobile gamers regarding optional purchases (Ardhiyansyah et al 2021;Wibowo & Simanjuntak, 2020). High repurchase intentions suggest satisfied players, meaning with strong loyalty, developers gain sustainable income (Ardhiyansyah et al 2021).…”

Section: Repurchase Intentionsmentioning

confidence: 95%

Factors Influencing Indonesian Mobile Gamers on Repurchase Intention in Freemium Mobile Game With Perval

Aprianingsih,

Nusantara,

Maharatie

et al. 2024

ijbe

View full text Add to dashboard Cite

Background:The mobile gaming industry has experienced remarkable growth in recent years. However, the majority of Indonesian gamers' spending goes to foreign developers, with only 1.2% of the players' total spending of $1.1 million going to local developers.Purpose: This study aims to analyze the factors that influence consumers' repurchase intentions when purchasing virtual items in the game Mobile Legends. Design/methodology/approach: This study uses the Mobile Legend case study to inspire local game developers to better compete with globally popular games. A quantitative research method was employed to test the hypothesized relationships between the constructs using a sample size survey of 390 Indonesian Mobile Legends players. Findings/Result: Findings from descriptive analysis of tested variables provided a balanced view between strengths in the gaming experience, such as high emotional and social value derived from role modeling features, and weaknesses around graphical quality and overall user satisfaction. On the other hand, when we tested the conceptual model using the PLS-SEM approach, we found that factors such as emotional value, price value, quality value, social value, satisfaction, addiction, and loyalty significantly influence repurchase intention has been confirmed. Conclusion: Finally, recommendations including strategies to improve regional cultural representation and the use of price promotions and installment plans to optimize value perception are recommended for Indonesian games aiming to better compete with global game developers. Originality/value (State of the art): This research addresses the existing gap in literature by proposing additional predictors, including addiction and loyalty, to provide comprehensive guidance for mobile game developers in stimulating increased repurchase intentions

show abstract

Section: Repurchase Intentionsmentioning

confidence: 95%

Factors Influencing Indonesian Mobile Gamers on Repurchase Intention in Freemium Mobile Game With Perval

Aprianingsih,

Nusantara,

Maharatie

et al. 2024

ijbe

View full text Add to dashboard Cite

show abstract

“…Moreover, brand reputation can be one of the considerable factors for customer to conduct repurchase on an e-commerce platform [10]. Another study also indicates that cashback promotion can influence the customer's intention in repurchase [11]. Customer satisfaction can also become one of the factors that could mediate the intention of customer's repurchase [12].…”

Section: Introductionmentioning

confidence: 99%

Factors Affecting Repurchase Intention

Novita,

Toar

2024

INFEB

View full text Add to dashboard Cite

This research endeavors to scrutinize the determinants influencing consumers' satisfaction for repurchasing intention on the Shopee platform, with customer satisfaction posited as an intermediary variable. Employing a quantitative methodology, data from respondents were collected through a google form survey. The sampling strategy involved convenience sampling, yielding a cohort of 102 participants. Data analysis was executed using a partial least squares structural equation model (PLS-SEM), validated through SmartPls 3.0. The findings indicated that delivery service, brand reputation, and cashback promotions exerted a favorable impact on customer satisfaction, thereby positively influencing repurchase intentions. Moreover, customer satisfaction emerged as a mediating factor in the correlation between service delivery and repurchase intentions, as well as between cashback promotions and repurchase intentions.

show abstract

The Effect of Cyberbullying in Multi-Player Online Gaming Environments: Gamer Perceptions

Prasetyaningtyas

Prayogo

2021

2021 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS

View full text Add to dashboard Cite

Factors Affecting Repurchase Intention of Digital Products on Online Games in Indonesia

Cited by 3 publications

References 27 publications

Factors Influencing Indonesian Mobile Gamers on Repurchase Intention in Freemium Mobile Game With Perval

Factors Influencing Indonesian Mobile Gamers on Repurchase Intention in Freemium Mobile Game With Perval

Factors Affecting Repurchase Intention

The Effect of Cyberbullying in Multi-Player Online Gaming Environments: Gamer Perceptions

Contact Info

Product

Resources

About