Using historical-philosophical and historical-cultural material, the authors substantiate the idea that the heuristic potential of knowledge is enhanced by an in-depth analysis of its philosophical foundations. In the process of analysing knowledge in various philosophical traditions, the authors reach an activistic conception of knowledge, which includes freedom as a prerequisite for external and internal human activity. Knowledge doesn’t coincide with the absolute measurement of freedom and at the same time with the factuality of phenomenal being. It realizes itself at the point of unity of these considerations. By analyzing the sensual, empirical, and theoretical measurement of knowledge, the authors conclude that knowledge, as well as its structure, should be considered in a broad methodological and philosophical way, including the dialectic of knowledge and ignorance. Knowledge is related to the system of human activity. This system includes the object, subject, purpose and objectives of study. But the activity system also relates to nature of the operations performed. This nature is connected with the soul of a person, their inner world. The latter has to do with personal knowledge, latent knowledge. The purpose of the study is to analyze scientific knowledge as a prerequisite for discovering the essential powers of the individual.
The article reveals the methodological foundations of the effective staff training and identifies the influence directions of organizational training on the strategic thinking formation. In the changing world in which crises become a natural phenomenon and the long-term planning is difficult, strategic thinking is actualized. Strategic thinking is based on the ability to interact with future, understand the changes and transform it into concrete strategic actions. Result of overcoming the crisis is determined by the ability of the company’s management to find the right balance between defensive strategies aimed at preserving the results of the past, and offensive strategies focused on using of the opportunities for development. The authors propose an understanding of strategic thinking as an actual activity of the subject of management, motivated by organizational needs and values, aimed at determining the general path of sustainable movement to the long-term goals taking into account the dynamism and uncertainty of the environment, the changing ratio of expected long-term benefits and costs; a system of competence indicators “strategic thinking” has been developed; the possibility of organizational training in the formation of such competence as strategic thinking has been substantiated.
The use of wind power is one of the most promising ways to obtain renewable energy. In this article, based on a literature review, an analysis of the development of alternative solutions in the field of wind energy is carried out. The classification of wind turbines (WT) according to the orientation of the wind-sensing rotor is given. A comparison is made of the operation of horizontal-axis and vertical-axis wind turbines in different operating conditions. Alternative and unconventional technical solutions in the WT designs and elimination of shortcomings using modern knowledge in the field of application of composite materials and methods of mathematical modeling are presented. It is shown that increasing energy efficiency and release of energy is a key factor in ensuring the profitability of the WT using in various climatic and geographical conditions. The main trends in the WT development, both high-power wind farms and small local WT are determined, including directions for the development of integrated transport networks and energy storage. The tool for the successful introduction of new "green technologies" to the market in modern conditions is marketing-oriented management, which can be implemented through cooperation in the activities of technology start-ups and the state on the principles of mutually beneficial partnerships.
The article substantiates that the adoption of strategic decisions in the field of marketing communication is associated with the level of development of managerial thinking. The content of the marketing way of thinking of the manager, its influence on the development of marketing communication strategy is considered.
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