MARKETING EFFCIENCY OF CHICKEN EGGS IN MANADO CITY. Research proposed to seek the pattern, margin and marketing efficiency of egg layer in Manado City.  The research resulted that earning eggs amounted 1114 trays and 33420 item at first marketing channel. It earn 956 trays and 28680 item at second marketing channel. The research illustrated the first channel marketing margin amount IDR 9636. Then, second marketing margin amount IDR 6090. The first marketing channel efficient amount 87,33% and 59,19% in second channel.Key word: Marketing channel, margin , efficiency.

ABSTRAKPenelitian dilaksanakan di Kota Manado, pada perusahaan peternakan Ayam Ras Petelur Dharma Gunawan yang berlokasi di Kelurahan Paniki Bawah Kecamatan Mapanget.Masalah dalam penelitian ini adalah berapa besar tercapainya titik impas dan berapa besar keuntungan usaha ternak ayam ras petelur Dharma Gunawan. Tujuan penelitian adalah untuk mengetahui titik impas dan keuntungan usaha ternak ayam ras petelur Dharma Gunawan. Metode penelitian yang digunakan adalah metode studi kasus. Data diperoleh melalui wawancara secara langsung kepada peternak dengan menggunakan kuesioner. Model analisis yang digunakan yaitu model analisis deskriptif dengan cara verbal dan matematis. Cara verbal adalah cara yang menggunakan kata-kata untuk menerangkan sesuatu hal, sedangkan cara matematis dengan menggunakan analisis titik impas.Penelitian dilakukan pada satu periode produksi, menunjukkan bahwa dalam pengalokasian biaya menyangkut biaya tetap total sebesar Rp 413.793.300,-, dan biaya variabel total sebesar Rp 6.298.040.700,- sedangkan penerimaan total sebesar Rp 9.019.195.160, sehingga keuntungan usaha ternak ayam ras petelur sebesar Rp 2.307.361.460,-. Kesimpulan penelitian ini yaitu titik impas tercapai pada unit 1.877.804,51 dan penerimaan sebesar Rp 1.799.100.000,- dari hasil penjualan telur rata-rata. Usaha ternak ayam petelur Dharma Gunawan prospektif dan menguntungkan. Kata Kunci:Analisis, Titik Impas, Usaha Ternak Ayam Ras Petelur ABSTRACTBREAK EVEN POINT ANALYSISLIVESTOCK BUSINESS LAYING CHICKEN “DHARMA GUNAWAN” IN PANIKI BAWAH VILLAGE MAPANGET DISTRICT MANADO CITY(CASE STUDY). The study was conducted in the Dharma Gunawan layer chicken farm. The farm is a poultry farm business in the city of Manado, located in Paniki Bawah, Mapanget District. The problem in this study is howbreakeven and profit achievement of Dharma Gunawan layer chicken farm. The research objective was to determine the break-even point and profit of Dharma Gunawan layer chicken farm. The research method used is case study method. Dataobtained through direct interviews with farmer using a questionnaire. The analysis model used in the study is a descriptive analysis of verbal and mathematical way models. Verbal is the way how to use words to explain something, while mathematical way is the way of breakeven analysis. The study on allocation of costs and profitwas calculated in a production period on the chicken layer farm, showed that involves fixed costs total is Rp 413 793 300,-, total variable costs is Rp 6,298,040,700,- and total revenue is Rp 9,019,195,160,-, so profitof Dharma Gunawan chicken layer farm is Rp 2.307.361.460,-. The conclusion are reached breakeven in units is 1,877,804.51 and in revenue is Rp 1.7991 billion,- from the average sale of eggs. The Dharma Gunawan layer chicken farm is prospective and profitable. Keywords: Analysis, Break Even Point, Layer Chicken Farm

HOUSEHOLD INCOMICANALYSIS AND ITS EFFECT ONMEAT AND EGG CONSUMPTIONAT SULUUN TARERAN DISTRICTOF SOUTH MINAHASAREGENCY. District of Suluun Tareranis the area located in the regency ofSouth Minahasa. The majority of SuluunTareran district communities areworking household farmers and minorityof this community are working as civilservants, private employees andbussinesman. The communityconsumption of meat and eggs dependslargely on the income earned. Thetendency of increased consumption ofmeat and eggs depends also on theincreased income of the community inthis regency. The higher the income thehigher also the deman tendency toconsume meat and egg. The problem ofthis study is that are the consumptions ofmeat and eggs in the District SuluunTareran influenced by householdincome? The purpose of this study wasto evaluate the amount of meat and eggconsumptions of the household and todetermine the effect of householdincome on the consumption of meat andeggs at the district of Suluun Tareran.This research has been conducted in thedistrict of Suluun Tareran involving thetotal sample of 74 respondent ofhouseholds. Data collection of thisresearch was conducted during 2 monthsusing survey method. The data waereanalysed using simple regressionanalysis to determine the effect ofincome on consumption of meat andeggs. The results showed that theaverage household income was Rp2,558,050 per month. Meat and eggconsumption have not reached the newtarget of 7.7 kg and 4.1 kg per capita peryear, respectively; to fulfill theappropriate food and nutrition workrecommended by widyakarya in 2004.The analysis showed that the householdincome significantly affect theconsumption of meat and eggs in theDistrict of Suluun TareranKeywords: Meat-egg consumption,Household Income,Suluun Tareran district

PROFIT ANALYSIS OF BEEF FARMING AROUND SULUUN TARERAN DISTRICT IN SOUTH MINAHASA REGENCY. Generally, communities of Suluun Tareran district were household farmers. Beef cattle populations in this area were about 308 head spreading at eight villages. The problem was how much the production cost (feeding, labor, and other feed supplement) do affect the profit of beef farming around this area. The objective of this study was to evaluate effect of production cost on income and profit of beef farming system in Suluun Tareran district of South Minahasa regency. Research was conducted using survey method. Data were found from two sources including primer and secondary data sources. Samples of respondence were determined by purposive sampling method. The total of 30 household farmers were used in this study. Results showed that grass feeding of the animals was not bought by farmers, except in dry season. Average production cost of beef cattle at research location were Rp. 6,756,215,67 per year of 3-4 animals consisted of feed cost (50,20%), labor cost (46,36%) and feed supplement (1,44%). Production cost affected significantly (tcalc. = 0.0003) profit level of beef cattle farming in Suluun Tareran district. Key word: Production cost, profit level, beef cattle farming, Suluun Tareran district.

The high price of local beef at the retail and end consumer levels is due to many members in the supply chain. As a result, the selling price is low at the producer level. The research aims to identify the state of production factors, analyze the product, financial information flows of the supply chain and the margin value of various distribution channels, and formulate a development strategy. The survey research with the case study model was conducted on 256 respondents with a qualitative descriptive analysis, network, supply chain distribution margins, and the formulation of strategies. The analysis results show that in North Sulawesi there are five distribution channels with varying margin values between 32.71-39.20 percent. This confirms that the supply routes for local beef and beef cattle commodities in North Sulawesi depress farmers' income and burden consumers. The development strategy is with an industrial approach from upstream to downstream.

ANALYSIS OF CONSUMER BUYING PREFERENCES IN BROILER MEAT AT TRADITIONAL MARKET IN MANADO CITY (CASE STUDY OF THE "PINASUNGKULAN KAROMBASAN MARKET"). The goals of this study was to analyze consumer preference and attitude on attribute variation of broilers at the traditional market in Manado. Study was conducted at the Pinasungkulan market, Karombasan Manado on February 2019. Survey method was used  by deep interview supported by questionnaire. Samples were defined by accidental sampling method involving fifty respondents. The primer and secondary data were used in this study and analyzed by Chi-Square and Multi attribute Fishbein analysis. The Chi-Square analysis indicated that all attributes studied were significantly different. This was meaning that there were differences of consumers preference on broilers. On the basis of Multi attribute Fishbein analysis indicated that all broiler attribute were considered by consumers in making decision of buying broilers. Broilers were became consumer preference significantly at the Pinasungkulan Market, meaning that there was difference of consumer preference on broiler attributes. Sequences of broiler attribute from the highest consideration to the lowest consideration were meat color, skin color, meat smell, skin tenderness and meat weight. Consumer attitude on broiler meat attributed in decision of buying meat of broilers was broiler meat color.  Keywords: Broiler, consumer preference

Ternak itik sudah lama dikembangkan di kabupaten Minahasa khususnya didaerah pinggiran danau Tondano yang memiliki luas 4.620 ha dan daerah persawahan kabupaten Minahasa yang cukup luas yaitu 13.002 ha. Daerah ini memiliki potensi sumber daya alam yang sesuai dengan perkembangan ternak itik sebagai sumber pakan alam. Penelitian ini bertujuan untuk mengetahui manfaat ekonomi dan manfaat lainnya dari system gembala yang dilakukan peternak. Penelitian menggunakan metode survery dan hasil dianalisis secara deskriptif tentang jumlah curahan tenaga kerja system gembala (JKSP) yang selanjutnya dikonversi sebagai biaya pakan alam ternak itik. Hasil penelitian menunjukan bahwa 64% peternak itik sistim gembala melakukan pindah lokasi daerah gembala kurang dari kurang dari 4 kali dalam setahun dan 36% melakukan lebih dari 4 kali dalam setahun. Sistim gembala memberikan nilai ekonomi sebesar Rp.28.000 per hari utuk nilai pakan yang didapat di alamDuck farming has long been developed in the minahasa distric, especially in the outskirt of tondano lake that has an area of 4.620 ha and paddy fields with an area of 13.002 ha. This area has potential natural resources for ducks as a natural feed resources. This research aims to determine the economic benefit dan other benefit of the duck rerar system. Research using survey methods and result are analyzed descriptively about the allocation labour  (JKSP) of the duck rerar system which is further converted as the cost of feed ducks. The result showed that 64% of the farmers shepherd system did relocated less than 4 times a year and 36% did more than four times a year. Duck rerar system provides economic value or Rp. 28.000 per day of the feed gained in nature

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