PurposeThis study attempts to ascertain how behavioral intention and word-of-mouth communication is affected by belonging, attitude toward behavior and subjective norm found in the theory of reasoned action. The research universe consists of customers visiting local restaurants operating in Afyonkarahisar.Design/methodology/approachThe survey technique was used to collect data from customers visiting local restaurants between 05 September and 05 November 2022, using the convenience sampling method. The acquired data (n = 385) were analyzed using the structural equation model and the SmartPLS statistical tool.FindingsThe study findings indicate that behavioral intention is positively and significantly influenced by behavioral attitude, subjective norm and behavioral norm, but not by belonging. However, behavioral intention significantly and favorably influences word-of-mouth. When the indirect effect of study findings was analyzed, it was showcased that behavioral intention and attitude indirectly influence subjective norm and word-of-mouth communication, but belonging has no such effect.Practical implicationsThe results suggest that businesses should focus on using local products as customers have a positive attitude toward them and provide customers with a sense of belonging to increase word-of-mouth communication. Additionally, the study highlights the importance of subjective norms in shaping customers' intentions and behavior toward local products.Originality/valueThe contribution of this article is valuable in terms of meeting this quest of visitors who have the motivation to introduce and experience the local culture, especially the Reasoned Action Theory of Word-of-Mouth communication approach of the customers, who play an essential role in the promotion and marketing of local restaurants selling local products, and to make a difference in their travels. Findings indicate that businesses should use local products, and customers need a sense of belonging. However, there is a subjective norm and attitude toward local products, and they should provide the necessary tendencies to gain a sense of belonging.
The aim of this study is to explore the effect of trust perceptions of hotel employees in their managers on their organizational identification behavior and intention to quit. Initially, a literature review was performed and then a questionnaire was used to gather data. To analyze the data, T-test and variance analysis were carried out and Tukey and Tamhane tests were used as well. Lastly, structural equation modeling (SEM) was done to identify the degree and direction of the relationships. As a result of the T-test analyses, significant differences were found in 95% confidence level between the age groups and organizational identification (p=0,001) and intention to quit (p=0,000). Besides, it was identified that organizational identification behavior has an adverse effect on intention to quit (γ=-0,008). It was concluded that the higher the perception of trust in the manager, the higher the organizational identification behavior and the lower the intention to quit.
The primary purpose of this chapter is to look into the risk perceptions of people traveling during the COVID-19 and their intention to visit destinations. Another aim of this chapter is to provide the readers with conceptual information about the concept of perceived risk, risk factors encountered in the tourism sector, and the intention to visit a destination. In this context, a literature review was performed, and the concept of perceived risk, perceived risk factors in tourism, and the process of intention to visit a destination in connection with the previous studies were explained. Later on, the risk perceptions and destination visit intentions of the individuals regarding the destination visit during the COVID-19 were studied. Finally, suggestions have been offered relating to the tourism sector by making inferences from the information obtained from secondary data.
Dünya nüfusu hızla yaşlanmaktadır. Bu sonuç, geriatri (ileri yaş) turizmi ve erişilebilir turizm gibi niş pazar segmentlerini de beraberinde getirmektedir. Destinasyonlar bu öne çıkan pazarlardan pay almak için biran evvel harekete geçmelidir. Bu çalışmanın amacı Afyonkarahisar’ın geriatri (ileri yaş) turizmi ve erişilebilir turizm açısından değerlendirilmesidir. Diğer bir amaç ise, bahsi geçen turizm çeşitleri bağlamında şehrin paydaşlarına pratik önerilerde bulunmaktır. Bu çalışma betimsel bir çalışmadır ve elde edilen veriler ikincil veri kaynakları veya yazarın kendi gözlemlerine dayanmaktadır. Çalışmanın temel önerilerinden biri bilgilendirme ve farkındalık çalışmalarına öncelik verilmesidir. Çalışmanın literatüre ve yerel paydaşlara ışık tutacağı düşünülmektedir.
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