Travel Risk and Intention to Visit a Destination During the COVID-19 Pandemic

Abstract

The primary purpose of this chapter is to look into the risk perceptions of people traveling during the COVID-19 and their intention to visit destinations. Another aim of this chapter is to provide the readers with conceptual information about the concept of perceived risk, risk factors encountered in the tourism sector, and the intention to visit a destination. In this context, a literature review was performed, and the concept of perceived risk, perceived risk factors in tourism, and the process of intention to visit a destination in connection with the previous studies were explained. Later on, the risk perceptions and destination visit intentions of the individuals regarding the destination visit during the COVID-19 were studied. Finally, suggestions have been offered relating to the tourism sector by making inferences from the information obtained from secondary data.

Indonesian Generation Z’s Intention to Visit South Korea: The Mediating Role of Tourist Attitude on Travel Motivation and Celebrity Endorser Credibility

“…A person's or tourist's needs and wants for a travel activity or things are the meaning of travel motivation (Bhattacharya & Kumar, 2016). Aytas et al (2021) explain that visit intention is the desire or willingness of a person to visit a destination. The theory of motivation used in this study is Maslow's Motivation Theory, a theory based on the principle of hierarchy or ranking the needs of a person or individual (Page, 2019).…”