(UAB) where he has been a member of the teaching team since 2008. He has accumulated more than 15 years of experience in digital marketing. He is coordinator of the Master in Communication and Digital Marketing and member of Griss (Grup de Recerca en Imatge, So i Síntesi). His PhD thesis deals with the mediation on Twitter of political disputes. His research interests are digital culture in general, and social media and digital research methods in particular.
This article discusses the challenges facing the Catalan press in a context marked by the digitization and by a political process that demands independence. The media landscape in Catalonia is populated by media produced at Spanish level and at Catalan level, and this applies to the press, radio and television. Mainstream paid-for newspapers, available to the citizens of Catalonia produced at a national, regional, local or state level, whether written in Catalan or Spanish merit discussion. This kind of press is the most influential in the shaping of Catalonian public opinion and therefore plays a central role in the political debate on independence. In this context, newspapers in Catalonia are facing the crisis of the print-only business model and falling revenues from a declining readership base and the subsequent fall of advertising revenue. To face this problem, newspaper publishers are throwing themselves into digital strategies (web, tablet, mobile phones).
European television channels harbour a significant amount of imported programmes within their schedules. This presence, with its social and cultural impact, is directly affected by the established practices of the television industry which conditions the type and origin of the foreign programmes that are being acquired by linear broadcasters. This research article aims to analyse the criteria used by local television buyers when acquiring international programmes and understand the reasons behind transnational television flows. The findings of the interviews with the television buyers of the main free-to-air television corporations of the United Kingdom and Spain reveal that there is a high level of standardization across the two countries in the decision making process and this homogenizes the range of programme viewers are exposed to. However, a differentiation between public and commercial channels has to be made since public broadcasters consider social and cultural aspects to a higher degree.
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